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Lululemon opened its first store in Italy in late July, marking a 鈥渟ignificant step鈥� in the brand鈥檚 international expansion. Vuori will open its first stores in Seoul and Beijing this fall, the company told Retail Dive, as part of a push to have 100 stores worldwide by year鈥檚 end.

Penetration is lower but still sizable in Spain (26.7%), France (25.6%), and Italy (25.4%) with Germany lagging at 22.3%. Ad spending is tracking that usage. We forecast TikTok鈥檚 UK ad revenues will more than triple between 2023 and 2027, rising from $0.54 billion to $2 billion. Growth is slowing as the base expands: YoY gains of nearly 65% in 2024 are expected to taper to 27% by 2027.

The survey was conducted in Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Spain, Sweden, the United Arab Emirates, the UK, and the US across 13 categories: grocery stores, packaged food, alcoholic beverages, quick service restaurants, beauty retailers, beauty brands, clothing, footwear, and accessories retailers, drugstores and pharmacies, DIY and home furnishing stores

The 18 countries surveyed were: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, Switzerland, United Arab Emirates (UAE), the UK, and the US.

Consumers were from 18 countries, namely Australia, Brazil, Chile, Colombia, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Philippines, Singapore, Spain, Thailand, the UK, and the US.

Regions with access to expanded inventory include the US, UK, Canada, France, Italy, Spain, Australia, and Germany. More advertisers, including programmatic buyers in the US, UK, India, France, and Mexico, will now have access to premium podcast inventory in Spotify Ad Exchange through industry partners like Google Display & Video 360 and The Trade Desk.

Meanwhile, the EU is piloting a centralized age verification app in France, Spain, Italy, Denmark, and Greece, with plans to replace it by 2026 with a Digital Identity Wallet. These rules aim to shield minors from adult content, violence, and other online harms, but they also shift the foundation of the open web toward age-gated platforms.

RH is also hard at work reducing its exposure to China tariffs: It expects just 2% of Q4 inventory receipts to originate from the country, down from 16% in Q1, and is shifting more manufacturing to factories in North Carolina and Italy. Our take: With the sluggish housing market showing few signs of improvement, retailers must lean into any pockets of opportunity they find.

The countries they turn to most are China (29.0%), the US (10.0%), Germany (9.9%), Spain (9.3%), and Italy (7.4%). Consumers who prefer buying domestic over cross-border are worried about fraud and shipping costs.

Nvidia is embarking on an AI tour this summer to 鈥嬧�婮apan, Korea, India, Canada, France, the UK, Germany, Italy, and Spain to seek partnerships for AI factories. It is also investing in Taiwan. HP is similarly looking to expand its factories in Vietnam, Thailand, India, Mexico, and the US.

Regulators in Italy, meanwhile, have launched a greenwashing investigation into Shein鈥檚 environmental claims. European retailers are also defending their turf. Ecommerce giants in Western Europe have begun shifting their strategies to compete with Shein, Temu, and AliExpress:.

Italy and France round out the top tier of at-risk economies, thanks to their exports of luxury goods, pharmaceuticals, machinery, and food and beverage. Other vulnerable players include Denmark, which relies heavily on US-bound pharma exports.