Ä¢¹½AV

OTT digital video services are now popular everywhere, although fee-based sub OTT is not yet mainstream in every country. The outlook is positive for both free and paid OTT around the world, but growth will slow significantly.

Nintendo delayed its US Switch 2 preorders, saying it’s evaluating the effect of 24% tariffs on Japanese imports, signaling a potential price increase for the console. Tech giants must diversify: Focusing on businesses that they can control rather than those undergoing trade turmoil could help offset mounting losses.

Nintendo also partnered with Universal Studios to bring a Super Nintendo World attraction to amusement parks in Japan and the US. Growth may be slow to start. Marketers should keep in mind that widespread adoption of the Switch 2 may take a bit to ramp up. The pandemic inspired many people to join the Nintendo ecosystem.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

The company also reported expanded adoption of Unified ID 2.0 across Japan, Italy, and the UK, and additional publisher integrations via OpenPath, including Warner Bros. Discovery and The Guardian. By the numbers:. Revenues: $616 million, up 25% YoY (vs. $575 million expected). Customer retention: Held above 95% for the 11th straight year.

Digital ad spending in Japan will account for 47.8% of total media ad expenditures in 2025, on par with Malaysia and emerging markets such as India. In 2024, video accounted for 27.9% of digital ad spending in Japan—up significantly from 21.4% in 2020 and 13.4% YoY—reaching $4.89 billion.

This penetration rate ranked the US second to last among the GMI countries for messaging app usage, ahead of only Japan. TV was the only traditional format where the US stood out in terms of time spent. Penetration rates for radio listenership and print readership showed declines in the US that were also seen in most other countries.

In Japan, for example, Amazon Prime was the leading SVOD service used by more than three-quarters (77.5%) of respondents ages 13 to 69 in 2022, but Netflix held a majority of the revenue share in the country, according to GEM Partners. Challenges. The lack of clarity around password-sharing is making subscribers nervous.

Digital video viewership next year will be very high in South Korea (74.3% of the population), but sub OTT services have not caught on as deeply there as they have elsewhere. The same is true of Japan. Western Europe: A Competitive Market That Lags North America in User Uptake.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)—not its total population.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.