Forecasts
| Jun 5, 2023
Source: Ģą˝AV Forecast
Most of the biggest players that dispense prescription drugs (e.g., CVS, Cigna, UnitedHealth Group, Cigna, Kroger) have other significant revenue-driving business assets like health insurance, PBMs, and grocery stores. Walgreens tried to diversify its business with massive investments in primary care, but failed.
Article
| May 8, 2025
Zooming in: Grocery ecommerce’s up-and-to-the-right trajectory is driving retailers like Kroger and Amazon to invest in omnichannel grocery solutions to capture further growth. Kroger is doubling down on ecommerce with its launch of a dedicated business unit focused on streamlining and enhancing the online customer experience.
Article
| Mar 12, 2025
Kroger benefited from shoppers’ deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.
Article
| Sep 12, 2024
Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.
Report
| Sep 12, 2023
Sam’s Club, Costco, and BJ’s are among the most highly-ranked general merchandise retailers in the US, according to the American Customer Satisfaction Index—beating out Walmart, Kroger, and Dollar General by significant margins. That’s in part due to investing in tools like Sam’s Club’s Scan and Go service and Costco’s warehouse inventory checker, which enhance the famously bare-bones club experience.
Article
| Mar 10, 2025
But Instacart’s attractiveness as an advertising platform also depends on the health of its core grocery delivery business—which could face headwinds as grocers like Kroger invest in their own ecommerce capabilities and consumers look for ways to save on rising grocery bills.
Article
| Mar 24, 2025
Available at Walmart, Target, and Kroger, the promotion includes a $15 Fandango Movie Reward for those who purchase four packs at once. Oreo’s special-edition Minecraft cookies come with an interactive AR experience; fans can scan square-shaped bites to unlock exclusive content and win prizes.
Article
| Mar 20, 2025
Those initiatives include lower delivery fees and promotions, as well as moves by some grocers—such as Kroger and Schnucks—to match their pricing on Instacart’s marketplace to in-store prices. Adding restaurant delivery has also helped increase order frequency, especially among Instacart+ members who receive free delivery on orders over $35.
Article
| Feb 26, 2025
Last year, Kroger found success embracing omnichannel shoppers and personalizing digital promotions, which helped it grow its identical sales (without fuel) 0.9% YoY. Looking ahead, the retailer is counting on its digitally engaged customers to fuel its retail media network, which Kroger expects to grow 20% next year.
Article
| Mar 8, 2024
Kroger Health touts in-store health services: A new brand campaign takes aim at retail health rivals while boosting its retail media network.
Article
| Jan 10, 2023
Since bringing its retail media capabilities in-house, grocery giant Kroger continues to develop its self-service strategy for advertisers, Cara Pratt, SVP, Kroger Precision Marketing at 84.51°, recently told Ģą˝AV.
Article
| Mar 4, 2024
Kroger Precision Marketing, Kroger’s retail media network, has partnered with Yahoo Advertising to enable advertisers using Yahoo’s DSP to leverage Kroger’s first-party data to reach a more targeted audience.
Article
| May 6, 2024
Albertsons’ earnings beat expectations as debate over its acquisition by Kroger rages on: A wave of antitrust concerns from consumers, employees, suppliers, and government officials is putting the deal in doubt.
Article
| Apr 11, 2023
Article
| Jul 24, 2023
Disney and Kroger team up to enhance targeting, measurement capabilities: The partnership gives CPG advertisers the ability to better connect ad exposures to sales or their KPI of choice. (This article was written with the assistance of ChatGPT.)
Article
| Apr 19, 2023
Kroger Precision Marketing’s secret sauce: Achieving equivalent sales impacts with 51% fewer impressions, enhancing ad intelligence with in-house platforms, and recruiting top-tier talent, according to Cara Pratt.
Article
| Jul 17, 2023
Article
| Oct 30, 2023
Kroger uses AI to give personalized digital coupons to customers based on products they purchase frequently. ​​Wendy’s launched an AI-powered loyalty program that analyzes past purchase data and preferences to offer tailored rewards and offers. Consumer interest in AI-driven programs varies depending on age.
Report
| May 19, 2025
Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.
Article
| Jul 10, 2024
As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.
Article
| Dec 12, 2023
We asked our analysts which companies they have their eyes on this year and why they’re positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.
Article
| Feb 14, 2023
What are 2023’s top retail media networks for CPG brands? From Amazon to Kroger, we share a selection from our in-depth report evaluating ad buyers’ perceptions of leading platforms.
Article
| Sep 25, 2023
Recent news of Walmart’s expansion of in-store ads, including audio and product demos, plus The Kroger Co.’s planned roll out of digital ads in the cooler aisle, has intensified the spotlight on the rise of in-store retail media. This fast-emerging segment is perhaps the most critical development in the digitization of the store, retail’s next mega-trend. Physical stores have enormous—and almost completely untapped—potential as the next major media channel, yet US retailers have been remarkably slow to adopt.
Article
| Sep 11, 2023
On today's episode, we discuss Apple’s dominance in the digital wallet arena. In our “Headlines” segment, we look at the ramifications of The Kroger Co.’s about-face on Apple Pay and how the EU is scrutinizing Apple Pay in its antitrust investigation. In “Story by Numbers,” we examine how Gen Z’s use of iPhones will keep Apple competitive in the digital wallet space and the success of Apple’s new savings account. And in our new segment, “What If,” host Rob Rubin presents a few hypotheticals and discusses what things would look like if they were true. Tune in to the discussion with our analyst David Morris.
Audio
| May 30, 2023