蘑菇AV

Most of the biggest players that dispense prescription drugs (e.g., CVS, Cigna, UnitedHealth Group, Cigna, Kroger) have other significant revenue-driving business assets like health insurance, PBMs, and grocery stores. Walgreens tried to diversify its business with massive investments in primary care, but failed.

Available at Walmart, Target, and Kroger, the promotion includes a $15 Fandango Movie Reward for those who purchase four packs at once. Oreo鈥檚 special-edition Minecraft cookies come with an interactive AR experience; fans can scan square-shaped bites to unlock exclusive content and win prizes.

The long-delayed merger between Kroger and Albertsons finally ended in December after multiple judges鈥攐ne state, one federal鈥攂locked it. Meanwhile, advertising holding companies Omnicom and Interpublic Group announced in December that they would merge, in effect creating the world's largest ad agency.

Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.

The brand is among the top three cosmetics brands sold at Kroger and recently expanded into 1,200 Target stores. Target also scored a success with its private label perfume line, Fine鈥檙y, which offers scents resembling fragrances from Tom Ford and Baccarat at a fraction of the price. Our take: Addressing the dupe problem is a never-ending, often frustrating process.

The company has previously partnered with Walmart Connect and Kroger Precision Marketing on streaming solutions. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Kroger: Retail media hasn鈥檛 peaked, personalization can be profitable, and more insights from the retailer鈥檚 2023 fiscal year. Why it mattered: As the number of retail media networks has risen, there鈥檚 concern that retail media ad spend could slow. But Kroger didn鈥檛 seem worried in its FY 2023 earnings call.

Kroger Precision Marketing, Kroger鈥檚 retail media network, has partnered with Yahoo Advertising to enable advertisers using Yahoo鈥檚 DSP to leverage Kroger鈥檚 first-party data to reach a more targeted audience.

Last year, Kroger found success embracing omnichannel shoppers and personalizing digital promotions, which helped it grow its identical sales (without fuel) 0.9% YoY. Looking ahead, the retailer is counting on its digitally engaged customers to fuel its retail media network, which Kroger expects to grow 20% next year.

Since bringing its retail media capabilities in-house, grocery giant Kroger continues to develop its self-service strategy for advertisers, Cara Pratt, SVP, Kroger Precision Marketing at 84.51掳, recently told 蘑菇AV.

Kroger Health touts in-store health services: A new brand campaign takes aim at retail health rivals while boosting its retail media network.

Albertsons鈥� earnings beat expectations as debate over its acquisition by Kroger rages on: A wave of antitrust concerns from consumers, employees, suppliers, and government officials is putting the deal in doubt.

Kroger Precision Marketing has added Snapchat to its retail media offerings, enabling advertisers to use Kroger鈥檚 first-party data to target consumers with Snap or Story ad campaigns.

Disney and Kroger team up to enhance targeting, measurement capabilities: The partnership gives CPG advertisers the ability to better connect ad exposures to sales or their KPI of choice. (This article was written with the assistance of ChatGPT.)

Kroger Precision Marketing鈥檚 secret sauce: Achieving equivalent sales impacts with 51% fewer impressions, enhancing ad intelligence with in-house platforms, and recruiting top-tier talent, according to Cara Pratt.

Retail giants are stepping up as well: Amazon has contributed $10 million while deploying emergency supplies, Walmart and Kroger have pledged $2.5 million and $1 million, respectively, and Tyson Foods has dispatched its disaster relief team with meals and water.

Nonalcoholic beer, wine, and spirits sales grew 28% between June 2023 and May 2024, per 84.51掳, a retail data company under The Kroger Co. Younger consumers play a significant role in that growth, as only 62% of US adults under 35 drink, down from 72% two decades ago, per Gallup Poll.

As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. If Amazon can get grocery right, it may be able to fight off losing share to Walmart. But if the Kroger-Albertsons merger goes through, it could change everything.

We asked our analysts which companies they have their eyes on this year and why they鈥檙e positioned for potential success (or disaster). The Kroger Co., for example, is leveraging its digital offerings to scale its business, while Nike may pivot back to wholesale to stay competitive.

What are 2023鈥檚 top retail media networks for CPG brands? From Amazon to Kroger, we share a selection from our in-depth report evaluating ad buyers鈥� perceptions of leading platforms.

Recent news of Walmart鈥檚 expansion of in-store ads, including audio and product demos, plus The Kroger Co.鈥檚 planned roll out of digital ads in the cooler aisle, has intensified the spotlight on the rise of in-store retail media. This fast-emerging segment is perhaps the most critical development in the digitization of the store, retail鈥檚 next mega-trend. Physical stores have enormous鈥攁nd almost completely untapped鈥攑otential as the next major media channel, yet US retailers have been remarkably slow to adopt.

On today's episode, we discuss Apple鈥檚 dominance in the digital wallet arena. In our 鈥淗eadlines鈥� segment, we look at the ramifications of The Kroger Co.鈥檚 about-face on Apple Pay and how the EU is scrutinizing Apple Pay in its antitrust investigation. In 鈥淪tory by Numbers,鈥� we examine how Gen Z鈥檚 use of iPhones will keep Apple competitive in the digital wallet space and the success of Apple鈥檚 new savings account. And in our new segment, 鈥淲hat If,鈥� host Rob Rubin presents a few hypotheticals and discusses what things would look like if they were true. Tune in to the discussion with our analyst David Morris.