蘑菇AV

LinkedIn improves B2B ad tracking: New updates help marketers integrate first-party data, track long-term impact, and optimize campaigns.

Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion鈥攈ighlighting the increasing importance of digital advertising across various platforms.

LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn鈥檚 appeal among both B2B and B2C marketers is growing.

The 2024 general election has been dubbed 鈥渢he podcast election鈥� due to candidates鈥� potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. 鈥淧odcasts may have played a big role in the US election, but they're still getting overlooked by advertisers,鈥� wrote 蘑菇AV senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

LinkedIn prioritizes engagement and meaningful conversations. The leading platform鈥檚 algorithm prioritizes real discussions over passive content, amplifying the reach of organic content. More industry experts and thought leaders use LinkedIn to share insights and build authority. As a result, marketers have increased their social visibility on LinkedIn by 68%, per CMI.

LinkedIn. Madison Logic. MarketingProfs. Pipeline360. TopRank Marketing.

Platforms like YouTube, LinkedIn, and Reddit are beginning to be cited more in AI-generated summaries, especially when content includes expert insights or active discussions. April 2025 BrightEdge data shows YouTube鈥檚 visibility in Google AIO increased 281% (1.30% to 4.95%), LinkedIn grew 196% (0.11% to 0.31%), and Reddit gained over 1,000% (0.03% to 0.30%).

LinkedIn continues to evolve. Once a staid B2B platform, LinkedIn is increasingly becoming a destination for creators, short-form video, and personal branding. This has made the platform more mainstream, and has opened additional opportunities for advertisers, particularly on the B2C side. We expect LinkedIn to surpass $5 billion in US ad revenues next year. Reddit is capturing more interest.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

Today, Adobe will debut Adobe Express for Ads, a free tool built to let small and mid-sized businesses design and publish video ads directly to platforms like Google, LinkedIn, Meta, and TikTok. Adobe Express for Ads combines creative assets from Photoshop and Illustrator with AI-assisted workflows tailored for non-designers.

Only 3% of global technology marketers think Reddit delivers the best organic value as a social media platform, per CMI, compared with 93% for LinkedIn and 24% for YouTube. Making it easier for companies to set up ad profiles could help it capitalize on SMB interest and attract new customers.

To understand how CMOs are transforming their influencer strategies, we interviewed marketing executives Sarah Crockett from DSW, Paul Deacon from Volition Beauty, Jessica Jensen from LinkedIn, Elizabeth Money from B脡IS, Isabel Romero from Metricool, Brit Starr from CreatorIQ, and Nick Tran from Farfetch.

Many of the top 20 sites are social media and video platforms like Instagram, Pinterest, LinkedIn, and TikTok. Ecommerce. Two shopping sites made it into the top 10鈥擡tsy and Amazon, though the latter鈥檚 Amazon Web Services (AWS) page, not its ecommerce platform, had most of its AI search traffic. Education and news.

TikTok was the most useful platform for career insights, cited by 50%, followed by Instagram (46%) and LinkedIn (41%). Yes, but: Only 17% of young people in the UK are aware of what the pharma industry does beyond medicines, and only 8% have a comprehensive understanding, per the ABPI study.

In the second tier, LinkedIn is the disruptor. It鈥檚 well documented that Facebook is shedding younger users. However, the overall Gen Z cohort is set to maintain flat user growth, albeit from a comparatively low base. Facebook鈥檚 biggest issue will be competition from other platforms. LinkedIn, in particular, is set for significant Gen Z user growth.

Reddit鈥檚 user base is rapidly growing compared with similarly sized platforms like Snapchat, Pinterest, LinkedIn, and X, increasing 7.7% YoY in 2025, per our forecast. Its overall ad revenues are growing faster YoY than other social media platforms, outpacing giants like TikTok and Meta鈥攖hough its ad business is significantly smaller than even second- and third-tier platforms like Snap and Pinterest.

The news: Amazon Haul is now available to shoppers in the UK and Saudi Arabia, according to a LinkedIn post from Dharmesh Mehta, Amazon鈥檚 vice president of selling partner services. The international expansion comes amid uncertainty about Haul鈥檚 US fate.