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Walmart鈥檚 ad business fuels operating income growth: Retail media revenues jumped 29% driven by marketplace expansion.

Best Buy takes another stab at an online marketplace: The consumer electronics giant, which operated a marketplace from 2011 to 2016, aims to align the marketplace鈥檚 SKUs with its product mix.

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

While our analysts have shared their major trends for the year ahead, the newsletter team has a few additional thoughts. In 2025, we think retailers will focus on personalized in-store experiences and technology to boost foot traffic and engagement while Amazon brings its AI assistant, Rufus, to brick-and-mortar locations. Discount retailers will struggle to retain customers, leading them to diversify or launch marketplaces to stay competitive.

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

Lowe鈥檚 has a blueprint to drive long-term growth: The home improvement retailer plans to expand its physical footprint and lean on a marketplace to broaden its online product assortment.

FTC warns ACA marketplace insurance marketers about deceptive claims: The warnings come during open enrollment season, a period that typically creates confusion among consumers.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

Walmart鈥檚 ad revenues grow 28% in Q3: Flipkart drives 50% international growth, while Walmart Connect expands with more marketplace sellers.

Walmart imported fewer goods this holiday season: While that could be a sign that it expects tepid sales, it also reflects the retailer鈥檚 growing reliance on third-party marketplace sellers to broaden its product assortment.

Ghost eyes an opportunity helping brands move surplus goods: The private B2B marketplace aims to address market inefficiencies by connecting brands with buyers of surplus and goods online.

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men鈥檚, women鈥檚, and children鈥檚 apparel, accessories, and home goods.

Amazon caps prices for its low-cost marketplace at $20: The move should help broaden its appeal with price-sensitive shoppers.

Amazon, Temu, and other marketplaces sold toys that failed EU safety standards, investigation finds: That could open the retailers up to stricter regulatory oversight.

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

A US ruling requires Google to abandon exclusivity practices, potentially empowering smaller developers to enter the Android app market more easily.

EBay scores a significant win for online marketplaces: A federal judge ruled the site isn鈥檛 liable for items sold on its platform that violate environmental laws.

American Eagle sues Amazon for trademark infringement in fight against product dupes, knockoffs: The retailer accused the ecommerce giant of unauthorized use of its 鈥淎erie鈥� trademarks, which it said helped drive traffic and sales on the marketplace at American Eagle鈥檚 expense.