Non-retail commerce media channels typically mean payments, travel, and intermediaries that overlap with retail. But more nontraditional commerce media networks have been popping up from places like Mohegan鈥檚 casinos, RE/MAX鈥檚 real estate websites, and Planet Fitness鈥� gyms.
By 2023, digital media time accounted for 50.7% of total media consumption鈥攁 majority for the first time. And by 2027, digital鈥檚 share will be 9 percentage points higher than traditional鈥檚. Increased digital consumption may be due to Germany鈥檚 older age groups growing at a slower rate than France鈥檚.
These new minutes are likely coming from time previously spent on traditional media, rather than from consumers carving out any new time for media consumption. Click here to view our full forecast for US average time spent per day with digital media. Adults have doubled their time spent with digital media over the past 10 years, but that kind of growth won鈥檛 happen again.
Top-line time spent with media will grow very little in the US going forward, making it essential to identify which formats and platforms are winning the newly zero-sum competition for consumer attention.
However, while the report notes that 鈥渕edia consumption has reached its saturation point,鈥� Quinn clarified that 鈥渢he decline will be short lived, as gains are expected in 2026.鈥�. Yes, but: While PQ predicts a decline in overall media consumption this year and an increase next year, we forecast that US time spent with total media is flatlining in 2025 and 2026.
The news: AMC Entertainment鈥檚 stock plummeted 7.4% on Tuesday, per TipRanks, after the chain started running additional ads before screenings鈥攂uilding on AMC鈥檚 27.8% YTD loss. AMC simultaneously announced a debt and financing agreement that included $223 million in new financing for debt maturing in 2026 and converting at least $143 million worth of existing debt into equity. Our take: Higher ad revenues for AMC could offset the chain鈥檚 financial difficulties, but its refinancing plan shows ads alone aren鈥檛 enough. Investors are seeking a clear path to consistent profitability.