蘑菇AV

This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

While a plurality of consumers in the western hemisphere start their product searches on search engines, social media platforms are significant search launching pads for consumers in Argentina (17.8%), Brazil (16.8%), and Mexico (18.0%), according to November 2024 data from ESW and 蘑菇AV.

While many struggled to get it right, ecommerce giants like Amazon and Mercado Libre accelerated retail鈥檚 digital transformation, setting a precedent that other sectors are now racing to replicate. CMNs should prioritize third-party tech integration to accelerate time to scale efficiently.

While the beauty landscape in the UK is hardly less crowded than the US, Ulta鈥檚 acquisition of Space NK, with its 83 stores in the UK and Ireland and established ecommerce business, gives it readymade entry to the market. There is also ample room to grow, not only in the UK but also in other European markets.

The retail outlook for 2025 is worse than previously anticipated. However, many smaller emerging markets are still in line for strong years, and ecommerce continues to claw share from traditional retail.

In January 2024, Nubank division Nu Mexico partnered with local fintech F茅lix Pago to launch a WhatsApp-based remittance service for its 5.5 million users in Mexico. This partnership caters to the 80.1% of mobile phone owners in Mexico who use WhatsApp. And F茅lix Pago's $2.99 flat fee per transaction undercuts the market average, making it an accessible option. High-yield savings accounts.

This is the first installment of our 鈥淢别虫颈肠辞 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The data point: Constellation Brands expects to take a $20 million hit this fiscal year due to the Trump administration鈥檚 aluminum tariffs, CFO Garth Hankinson said on the company鈥檚 earnings call. Our take: Constellation Brands is one of the few companies openly acknowledging the real-time impact of the administration鈥檚 policies. With both hardline deportation rhetoric and tariffs hitting at once, the company faces a dual challenge that could weigh heavily on its performance throughout the year.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

Companies that can successfully navigate and adapt to rapidly evolving local market conditions will be best positioned to capitalize on growth opportunities in Latin America鈥檚 thriving retail ecommerce market. Sources. ESW. Google. PwC. US Census Bureau.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.