蘑菇AV

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

This will also mark the first year that approximately half (49.8%) of Gen Z users will tap-and-pay, following in the footsteps of millennials (63.0%). Features introduced in 2023 will quickly spread across major open-loop wallets鈥攁nd be adopted by consumers鈥攖ransforming them into commerce enablers in 2024.

TikTok users are highly engaged. In fact, they鈥檙e more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.

YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).

On TikTok and Instagram, campaign content gained over 1.7 million views鈥�62% above Tinder鈥檚 three-month average鈥攁nd earned coverage from major media outlets. 鈥淲e鈥檙e investing in creative ways to target Gen Zers and millennials鈥攖hose who are just starting their careers, building their financial futures, and, of course, exploring the world of dating,鈥� said Cress.