Click here to view our full forecast for US proximity mobile payment users, by generation. Gen Zers are driving BNPL growth while evading a debt trap. Gen Z will remain a key driver of BNPL growth. BNPL鈥檚 digital user experience and app-based shopping options are a natural fit for digital natives鈥� lifestyles.
In 2025, consumers can expect broader payment method choices, the advent of multifunction payment instruments, broader access to near-field communication (NFC) mobile payment technology, and more targeted financial media network (FMN) advertising. Payment providers that participate in these changes will reap the rewards. Real-time 鈥減ay by bank鈥� payments land at online checkout.