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Although smartphones are the preferred mobile shopping device, tablets are also popular. Over 87% of mobile buyers will make a purchase via smartphones in 2024 and over 64% via tablets, per our forecast. Growth is returning across all major ecommerce categories. Normalcy has resumed across most major online categories.

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify鈥檚 Shop app.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.

The retailer made its ambitions clear in January, when it beat Amazon to the punch by rolling out genAI-enhanced search capabilities to mobile shoppers. Since then, Walmart has launched several genAI-powered features to make the shopping experience more personalized and useful to customers, including:. A shopping assistant that can answer shoppers鈥� questions and direct them to relevant products.

Mobile shopping will also play a big part in last-minute shopping. Some 83% of online traffic and 76% of online orders will come from mobile devices between December 23 and 25, according to Salesforce. Best Buy鈥檚 AI-powered Gift Finder, exclusively available via the retailer鈥檚 app, provides consumers with personalized recommendations via pre-generated or user-generated prompts.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

US retail sales via mobile wallets are growing much faster than overall sales. To meet this demand, wallet providers must address consumer expectations and solve growth hurdles.

Toys and hobby sales have normalized after a pandemic-era spike, though some brands are still flying high. Here鈥檚 what to expect from the industry this year.

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Tubi makes a play for NFL fans鈥� wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Consumer-facing tech in stores is rapidly evolving. Retailers must prioritize investments carefully to maintain already implemented tech鈥攁nd explore interesting (but largely untested) innovations.

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.