蘑菇AV

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

While it鈥檚 not free money, it does monetize the time and attention of an existing user base while simultaneously collecting more first-party data鈥攁 virtuous cycle that makes the platform more and more valuable to future advertisers.

This breakup is an existential threat to Google鈥檚 ad ecosystem, which relies heavily on Chrome鈥檚 user data. If Chrome鈥檚 new owner shifts its default search engine, Google Search鈥攃urrently buoyed by Chrome鈥檚 70.19% market share worldwide鈥攃ould lose significant traffic.

It aims to empower users with more expressive mediums and simultaneously compete with other social platforms. Of course, the success of this new feature will depend on how its community embraces and innovates with these new text-based capabilities.

The generation has grown up in an era of multifunctional devices that have blurred the line between usage and content consumption. And interconnection among devices promotes simultaneous use, which makes what Gen Zers are consuming more important than where. Gen Z adults are less likely than adults overall to watch traditional TV or listen to the radio.

Microsoft's Copilot is transforming how users interact with search. The AI-powered assistant has increased engagement through its fresh design, improved speed, and innovative features like voice commands, visual search, and simultaneous browsing with conversation. But it will take far more for Microsoft to overtake Google.

Trifold phones create a hybrid space between smartphones and tablets鈥攚hich is prime real estate for immersive, multi-screen experiences that app developers and advertisers can benefit from.

For context, we expect 64.6% of all US adult second-screeners will use social networks simultaneously this year. Video content preferences are shifting. Creator content is fueling social video usage. Whether people prefer creator content to TV is a complicated question. But there鈥檚 no doubt that creators have been crucial to social video鈥檚 growth. People watch more creator content than ever.

For consumers, Netflix made improvements to the picture quality for ad-tier watchers and added the ability to watch on two devices simultaneously. Netflix said it鈥檚 making more on a per-user basis for its ad-supported tier than its standard subscription. 鈥淭hat鈥檚 why Netflix is doing all of these things to make [its] ad tier better,鈥� said Goldman.

Media users frequently consume more than one format simultaneously. If someone spends an hour watching TV, for example, and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium and, hence, as 2 hours of total media time. Smartphone penetration in Canada is almost the highest in the world.

Users can soar over cities and zoom in to find a building鈥檚 entrance and current conditions in the area. Other updates:. Google鈥檚 Live View, which transforms 耻蝉别谤蝉鈥� smartphones into an augmented reality (AR) tool to tour cities via Maps, is expanding to cover more cities, airports, train stations, and shopping districts.

This setup allows it to conduct auctions while simultaneously evaluating all bids in real time, mirroring the functionality of header bidding on the web. Industry players like Naavik estimate that MAX holds a market share of roughly 60% in mobile ad mediation, helping developers maximize ad revenues through real-time bidding (RTB).

In many ways, WBD is trying to do just that: (eventually) charging users more for a secondary library of content they may not consume鈥攚hile simultaneously taking some content off the platform and licensing it to the likes of Roku and Tubi. At launch, JB Perrette, president and CEO of global streaming and games at WBD, highlighted the current 鈥減eak confusion鈥� era in streaming.

Beta users reported performance improvements ranging from 30% to 50%, highlighting the technology鈥檚 impact on campaign optimization and marketing agility. Skai president Gil Sadeh told 蘑菇AV that what once took marketing teams an entire day can now be accomplished in less than a minute.

While 80.7% of monthly US Snapchat users are over age 18, per our estimates, it is also used by nearly two-thirds (65.4%) of US 12- to 17-year-olds, primarily for messaging. A video featured users with the longest 鈥淪treaks鈥� explaining how communicating via Snapchat daily makes them feel more connected.

However, it鈥檚 unclear how much time this will actually save users. "When I go on Amazon now, I can basically find the product I want and buy it within one click because it already has all of my information," said analyst Blake Droesch. 3. Temu and Shein.

It鈥檚 held this top spot for the past decade, but growth is slowing as the youngest Gen Zers enter their teens and the user base approaches saturation. Gen Zers will make up nearly a quarter of all digital video viewers in the US through 2028. More Gen Zers use user-generated video platforms than they do streaming services.

And it鈥檚 likely that many TV viewers are second-screening with TikTok. Millennials and Gen X are gobbling up tons of TikTok videos, too. TikTok users ages 25 to 54鈥攍argely the millennial and Gen X generations鈥攚ill spend over 45 minutes per day on the app, well above time spent by 25- to 54-year-old users of other social platforms. This is important for three reasons:.

Facebook users can also use Meta AI while scrolling through the feed and in chats on Messenger. Meta AI is also available as a standalone tool on the website Meta.ai, putting it in direct competition with the likes of OpenAI鈥檚 ChatGPT and Google鈥檚 Gemini. Meta AI is powered by Llama 3, Meta鈥檚 newest and most powerful large language model, which was released simultaneously.

Doing so could help marketers simultaneously reach providers and patients. PoC advertising can be displayed via digital screens in doctors鈥� offices or during telehealth visits and can be used to convey information about medications and treatments. Sources. Mediaocean. MediaRadar. Medical Marketing & Media. Swoop.

These advancements benefit consumers by delivering more relevant ads, reducing ad clutter, and enhancing the overall user experience. #3: Choice for Publishers and Advertisers. Contrary to the DOJ鈥檚 claims, publishers and advertisers have broad choices in the ad tech market. Google Ads, AdX, and other Google services are optional, and viable alternatives exist.

This helps them improve engagement and foster community-driven content while simultaneously amplifying reach. How will it create impact? AI-powered UGC campaigns deepen audience engagement through personalization at scale, allowing customers to become part of a brand鈥檚 narrative.

Data privacy concerns have plagued the debut of Threads, and Meta was unable to launch the platform simultaneously in Europe and the US due to a clash with the Digital Markets Act. Our take: Threads could be the Twitter-killer that platforms like BlueSky and Mastodon have failed to become.

Investing in the places users are most likely to flock to if a ban occurs is crucial鈥攂ut it鈥檚 important to not divest from TikTok entirely, as the platform maintains massive reach despite ongoing turbulence. Go further: Read our Live FAQ on the TikTok ban.