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鈥淢arketing teams within a brand can run different personalization campaigns simultaneously, based on different user attributes and actions,鈥� Anjul Bhambhri, SVP of Adobe Experience Cloud, told VentureBeat. Trendspotting: AI and cloud computing partnerships could push enterprise adoption, especially if both parties bring unique applications and have buy-in from their users and subscribers.

We鈥檒l likely see innovation that will make it easier to harvest data in a manner that simultaneously ensures user privacy. With the phaseout of third-party cookies, marketers are seeking new methods to connect with consumers through data while protecting privacy. One area to watch on this front is the use of data clean rooms offered by companies like Snowflake.

Brands such as Target have faced backlash for promoting Black History Month collections while simultaneously stepping away from DEI commitments, Retail Brew notes. Social media users have called out the inconsistency, with hashtags like #BoycottTarget gaining traction. Target also pulled a Black History Month product after a TikTok user exposed misidentified historical figures.

It aims to empower users with more expressive mediums and simultaneously compete with other social platforms. Of course, the success of this new feature will depend on how its community embraces and innovates with these new text-based capabilities.

In a surprising revelation, our analysts say US consumers aged 55 and older spend more time watching YouTube than those under 18鈥攁nd their usage is growing faster than any other age group. While 18-34 year-olds remain the heaviest YouTube users at over an hour per day, our analysts on the episode said the platform has achieved remarkable penetration among older demographics.

The generation has grown up in an era of multifunctional devices that have blurred the line between usage and content consumption. And interconnection among devices promotes simultaneous use, which makes what Gen Zers are consuming more important than where. Gen Z adults are less likely than adults overall to watch traditional TV or listen to the radio.

For consumers, Netflix made improvements to the picture quality for ad-tier watchers and added the ability to watch on two devices simultaneously. Netflix said it鈥檚 making more on a per-user basis for its ad-supported tier than its standard subscription. 鈥淭hat鈥檚 why Netflix is doing all of these things to make [its] ad tier better,鈥� said Goldman.

Microsoft's Copilot is transforming how users interact with search. The AI-powered assistant has increased engagement through its fresh design, improved speed, and innovative features like voice commands, visual search, and simultaneous browsing with conversation. But it will take far more for Microsoft to overtake Google.

Trifold phones create a hybrid space between smartphones and tablets鈥攚hich is prime real estate for immersive, multi-screen experiences that app developers and advertisers can benefit from.

Our take: Reddit is clearly executing on a performance-driven ad strategy, but scaling that success beyond early adopters鈥攚ithout compromising the user experience鈥攔emains its biggest challenge.

For context, we expect 64.6% of all US adult second-screeners will use social networks simultaneously this year. Video content preferences are shifting. Creator content is fueling social video usage. Whether people prefer creator content to TV is a complicated question. But there鈥檚 no doubt that creators have been crucial to social video鈥檚 growth. People watch more creator content than ever.

And the FIs that ensure their offerings have the best possible experience will simultaneously be gaining their primary customers鈥� loyalty.

The new TV looks like YouTube: Forget old-school programming鈥擸ouTube鈥檚 Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.

Media users frequently consume more than one format simultaneously. If someone spends an hour watching TV, for example, and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium and, hence, as 2 hours of total media time. Smartphone penetration in Canada is almost the highest in the world.

In many ways, WBD is trying to do just that: (eventually) charging users more for a secondary library of content they may not consume鈥攚hile simultaneously taking some content off the platform and licensing it to the likes of Roku and Tubi. At launch, JB Perrette, president and CEO of global streaming and games at WBD, highlighted the current 鈥減eak confusion鈥� era in streaming.

Nextdoor is undergoing a major reinvention, focusing on hyperlocal value with three core features: real-time safety alerts, AI-generated neighborhood recommendations, and curated news from over 3,500 local publishers. The redesigned platform aims to capitalize on shifting work-from-home behavior, verified neighbor identities, and underused local advertising budgets. With 100 million registered users across 11 countries, Nextdoor is uniquely positioned to offer geotargeted content and build ad inventory through increased daily engagement. CEO Nirav Tolia鈥檚 bet? Depth over scale. If executed well, the new Nextdoor could become an essential tool for local businesses, publishers, and residents alike鈥攚hile opening fresh monetization streams.

They also let companies take advantage of pervasive second-screening behaviors. But Roku found that engagement was more than 10 times higher when users were prompted to use their remotes rather than scan a QR code, the company鈥檚 director of ad innovation, Peter Hamilton, told Marketing Brew, because people are more comfortable with using their remotes to interact with their TVs.

This setup allows it to conduct auctions while simultaneously evaluating all bids in real time, mirroring the functionality of header bidding on the web. Industry players like Naavik estimate that MAX holds a market share of roughly 60% in mobile ad mediation, helping developers maximize ad revenues through real-time bidding (RTB).

This breakup is an existential threat to Google鈥檚 ad ecosystem, which relies heavily on Chrome鈥檚 user data. If Chrome鈥檚 new owner shifts its default search engine, Google Search鈥攃urrently buoyed by Chrome鈥檚 70.19% market share worldwide鈥攃ould lose significant traffic.

YouTube's platform-native discovery strategy may indicate the future direction of branded content creation, as 28.8% of users are also considering AI for matchmaking.

Facebook users can also use Meta AI while scrolling through the feed and in chats on Messenger. Meta AI is also available as a standalone tool on the website Meta.ai, putting it in direct competition with the likes of OpenAI鈥檚 ChatGPT and Google鈥檚 Gemini. Meta AI is powered by Llama 3, Meta鈥檚 newest and most powerful large language model, which was released simultaneously.

The app is aimed at Gen Z consumers over 21, with colorful imagery and a streamlined user experience. Once a user starts a cart, it's open for others to add items and pay for their selections, eliminating the need for bill splitting. The app鈥檚 origin is rooted in research, according to Daniel Danker, chief product officer at Instacart. 鈥淲e rarely launch new apps,鈥� he said.

However, it鈥檚 unclear how much time this will actually save users. "When I go on Amazon now, I can basically find the product I want and buy it within one click because it already has all of my information," said analyst Blake Droesch. 3. Temu and Shein.