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To arrive at forecasts for growth rates by media and by device, this analysis is followed by extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

To arrive at forecasts for growth rates by media and by device, this analysis is followed by extensive assessments of historical and expected future growth patterns regarding device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities. How Our Forecasts Account for Multitasking.

AI-powered visual search is becoming a standard TV feature through multiple platforms. TheTake's partnerships with LG and Samsung bring its shopping technology to over 30 million devices, while IRCODE's neural network-powered visual recognition system enables real-time content identification without the need for a QR code. These technologies are making TV viewing more interactive and shoppable.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

Use this chart: Marketers and ecommerce professionals can use this chart to plan for multiple growth scenarios with flexible budgets. Platforms may consider finding advertisers who do not rely heavily on cross-border spending. Related 蘑菇AV reports:. Impact of Tariffs on US Businesses (蘑菇AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).

As consumer behavior continues to evolve, the only way to ensure measurement providers keep up the pace is to use multiple currencies at scale. Last-touch attribution understates the value of CTV. Even as shoppable ads become more common, most consumers will convert on other devices.

Stepfun has multiple well-ranked foundational AI models in language, visual, video, audio, and multimodal systems. It is also one of the few companies focusing on building artificial general intelligence (AGI). ModelBest is leaning into efficiency and embracing small language models. Its MiniCPM series is developed for on-device, real-time processing that cuts costs and improves privacy.

But ARA is currently only available for Chrome, meaning it does not solve for attribution across all browsers, devices, and closed platforms. For advertisers to get a complete picture, they鈥檒l need to invest in multiple measurement tools. The full-funnel, omnichannel puzzle requires a multifaceted measurement approach.

Abandoning its EV ambitions, Apple focuses on AI-driven services and devices, aiming to lead on-device innovation while navigating fierce competition and regulatory battles

Tying multiple online, offline, and device IDs to a single person was always complex and costly, even when third-party cookies and mobile identifiers were commonly accepted tools. As legacy identifiers continue to erode, the costs to target and track users鈥� digital activity have only risen. Spending on US identity solution has been steadily growing over the last five years.

December: Multiple states ban the use of TikTok on government devices, as the US Senate passes a bill that would ban the platform from federal devices as well. A bipartisan bill was also introduced to ban TikTok in the US more generally. Meanwhile, the state of Indiana sues the platform for reportedly deceiving users about Chinese access to their data.

Key takeaway: With the mounting adoption of generative AI (genAI), companies may not be able to manage the costs of developing both AI models and multiple XR applications. Immersive MR鈥檚 need for costly, heavy headsets are hurting adoption, and investments could be better spent on accessible AR features in apps and social platforms.

In each edition of this series, we look at the latest forecasts for total media ad spending and digital ad spending by format, device, and channel, with a deck dedicated to programmatic. Each deck in this series gives marketers the data they need to benchmark their own spending. This report collection can help you:.

I mean the Siri portion of it, the more advanced portion of it will be out in next March, but maybe that gets people more used to asking more of their devices or of generative AI across multiple parts of their life. Let's move to round two, question two, I should say, the most interesting way that out-of-home advertising is evolving is this topic. Ross versus Stephanie.

The spike in wireless data usage, driven by AI tools and connected devices, has led to concerns over spectrum availability. Our take: As 5G expansion slows and network reliability becomes a critical issue, the coming year will likely see further scrutiny of carrier operations.

Cosmetics, Wayfair, Alo Yoga, J.Crew, and StockX have already created shopping experience for the device. 蘑菇AV research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

The platform's success spans multiple formats, from sports to podcasts to music. Paying for progress: It鈥檚 impossible to look at this new YouTube data in a vacuum without looking at YouTube TV鈥檚 expansion. The service will raise its base plan price by $10 to $82.99 a month in January.

Amazon鈥檚 $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.

Digital health vendor Validic鈥檚 internet of things (IoT) platform serves as a single connection point for collecting data from multiple sources, such as wearables and RPM devices. The company says it integrates data from more than 530 consumer health devices, and it can connect these solutions with Epic Systems鈥� and Oracle Cerner鈥檚 EHR products.

It鈥檚 driven by a higher penetration of households with smart TVs and streaming sticks and devices. Digital video viewers will surpass 30 million this year. This figure encompasses multiple forms of growing formats, including subscription and ad-supported video-on-demand (AVOD), and free ad-supported TV. It also factors in device variety including connected TVs, smartphones, and tablets.