As sports gambling becomes legal in a growing number of US states following the Supreme Court鈥檚 landmark decision in 2018, the industry is rolling past obstacles and raking in billions from a rising pool of bettors.
Cons: A gamified banking experience could unintentionally promote undesirable, addictive behaviors in younger cohorts, like gambling. This concern has caused regulators to step in and warn banks to be careful of the gamification tactics they use in their apps.
Other banks are using their digital platforms to show consumers videos or assign them learning-related tasks to promote financial literacy. In some cases, banks are creating alternate realities or new digital worlds for their users to compete in nostalgic games like Monopoly.
The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.