In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for out-of-home (OOH) ad spending. This deck will:. Provide an overview of our OOH ad spending and revenue forecasts as of Q4 2024, which include breakdowns by device. Help ad buyers benchmark their OOH ad spending and budget allocations against the market.
Wayfair to open a 150,000-square-foot store in Atlanta: The retailer鈥檚 physical stores act as three-dimensional billboards, driving sales by keeping the brand front-of-mind.
CTV ad innovation benefits OOH advertising: The prevalence of digital billboards and small screens is helping the OOH sector reverse traditional media鈥檚 declines.