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Out-of-home (OOH) advertising is offering more opportunities for advertisers to take advantage of context, measurement, and experiential innovations to drive conversions. 鈥淭ry it more. Use it not just for that one stunt,鈥� said Anna Bager, president and CEO at the Out of Home Advertising Association of America (OAAA). Instead of focusing on one tentpole stunt, marketers should be using multiple OOH formats to supplement digital campaigns, Bager said.

Out of Home Advertising Association of America (OAAA). Place Exchange. Proximic. The Harris Poll.

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.

OOH ads don鈥檛 just live on the streets anymore鈥攖hey鈥檙e made to be shared. 鈥淭he ability to share on social has really increased the value of out-of-home,鈥� said Carrie Drinkwater, chief investment officer at Carat.

Conversely, knowing which age groups are less likely to use a banking app might help in the targeting and messaging of out-of-home ads that show up near banks. Related 蘑菇AV reports:. US Banking Consumer Habits by Generation 2024 (蘑菇AV subscription required). Banking Trends to Watch in 2025 (蘑菇AV subscription required).

Increasing competition in the podcast environment indicates that podcasts are enduring despite economic uncertainty and ad spending pullbacks. 88% of podcast listeners have taken some form of action because of a podcast ad, significantly ahead of other mediums like out-of-home ads. Time spent with podcasts is thriving, and companies are tapping into the trend.