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Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

Social unrest stymies retail ecommerce growth in Peru. Ongoing political instability will hamper retail activity. Peru has endured periods of supply chain constraints, rampant corruption, and government failures, sparking widespread protests across the nation.

Interactive Advertising Bureau ±Ê±ð°ùú (IAB ±Ê±ð°ùú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Magazine Luiza. RD Saúde. Similarweb. Skift.

Social network user growth will be slow on a worldwide level, but 2025’s meager 2.9% increase will still equate to more than 115 million new users. Facebook remains in the lead in most countries and regions, even though its share of internet users is declining.

It will claim the largest share of total media ad spending in the region’s most traditional ad market, Peru. Peru will also be the only country where TV will command more than a third of paid media outlays by the end of our forecast period, in contrast to other markets where it will fall below 25%. OOH advertising is finding its second wind in Latin America.

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.