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Shoppers are least likely to trade down in the baby, pet care, and beauty categories: On the surface that鈥檚 good news for Chewy and P&G, but consumers are cutting back in other ways.

Up next are the Amazon Book Sale (April 23鈥�28) and Amazon Pet Day (May 13鈥�14). While not yet announced, Amazon is likely to reprise other events like the Summer Beauty Haul and Memorial Day sales, continuing its cadence of targeted promotions to drive demand between major tentpoles.

Synchrony said the steep decline resulted from selling Pets Best Insurance Services in Q1 2024. Excluding the sale, net revenues were essentially flat, CFO Brian Wenzel said during the earnings call. Diving into card results: Synchrony cardholders鈥� consumer health declined across key metrics. Synchrony鈥檚 purchase volume dropped 4% YoY, versus 2% YoY growth a year ago.

But how do you incorporate brands that are outside of the pet industry into your content? Bryan Reisberg (13:23):. That's what we focus on most now is working with non-pet-endemic brands. We had a really long relationship with Dell. It was about an 18-month-long relationship, which I know seems very non-traditional. It was a leap for them, so good on them.

Magnite鈥檚 platform enables teams to independently build custom audiences using first-party Samsung Smart TV data layered with third-party segments like household income and pet ownership. The partnership has already proven profitable, with double-digit revenue growth reported by Samsung Ads via Magnite鈥檚 streaming SSP between 2023 and 2024.

The difficulties for them are the vast array of home layouts and obstacles that could get in robots鈥� way, like clutter and pets, per TechCrunch. Another potential obstacle? The price tag. Adcock said he believes the startup can get the price tag below $20,000, per TechCrunch.

In pet food, Tractor Supply announced in January that it was expanding the assortment of its premium 4health Shreds brand, after a popular product that grew 15 times the market average household penetration in three years. In 2024, Kroger also expanded its premium pet food offering, launching six new products. Department stores are looking to private label brands to help revive their fortunes.

These brands, spanning various verticals such as beauty, household, pets, and accessories, have seen success with paid social advertising on platforms like Meta, TikTok, Snap, and Pinterest. The company鈥檚 ecommerce gains during the 2024 holiday season shows the effectiveness of its AI-driven ad platform in sectors beyond gaming, including fintech and retail.

This month alone, Amazon is running its (misnamed) Summer Beauty Event, Pet Day sale, and Gaming Week promotions. It also plans to double the length of Prime Day, which will give consumers more opportunities to find deals as well as generate more ad revenues. It鈥檚 squeezing as much revenue as it can from its ad business.

Horizon Media鈥檚 2024 Subcultures Field Guide studied niche consumer groups that spanned from "Extreme Paw-rents,鈥� or those who spend a lot of time and money taking care of their pets, to 鈥淒ark Tourists鈥� who travel in search of ghost towns and haunted spaces. 85% of U.S. adults gravitate toward hobbies and passions that transcend age, according to Horizon Media. 69% of adults are more influenced to buy a

Zooming in: Three essential goods categories鈥攎edication (+6.3%), groceries (+5.5%), and pet supplies (+5.4%)鈥攑osted the largest YoY sales increases, while more discretionary categories like shoes (+0.8%) and clothing (+0.1%) saw modest gains. Electronics and telecommunications sales declined by -2.4%. Those results may reflect consumers鈥� growing confidence shopping online.

Instead, Google has decided to invest in PETs that make data collection safer. But so far, Google has provided few specifics about how these PETs will protect user privacy. 鈥淕oogle has been very vague about where PETs will be employed as it processes consumer data. Whether advertisers themselves will need to change anything about their data collection practices remains to be seen,鈥� said Mitchell-Wolf.

The data: The average parent is responsible for five loved ones (including children, aging parents, and pets), per Care.com鈥檚 2025 Cost of Care report. DKC Analytics surveyed 3,000 US adults on behalf of Care.com in November 2024. All respondents are parents of children 14 years or younger. Digging into the data: Despite this responsibility, nearly half (48%) say that they don鈥檛 have enough help.

The strategy: The savings pots are designed as digital pets鈥攕tarting as an egg, and growing into a mature character once the customer reaches their savings goal. This could scratch millennials鈥� nostalgic itch, as Tamagotchis鈥攚hich offer a similar concept鈥攎ade a huge global sales comeback since their debut three decades ago, per BBC.

The fastest-growing categories in unit sales were beverages (3.5%), pet care (3.5%) and home care (3.3%). Zooming out: Store brands have been eating into national brands鈥� share in recent years; private label unit sales are up 2.3% since 2021, while national brand sales fell 6.8%.

Consumers keep splurging on their pets: That鈥檚 why Amazon is hosting a pet sale and other companies are rolling out niche offerings ranging from stress-relief chews to an airline for dogs.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. 鈥淧eople will be spending more on the pets that they have already, despite the fact that it鈥檚 been a relatively inflation-wary populous,鈥� said our analyst Jeremy Goldman on a recent episode of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Walmart is opening a pet services center: The move positions the retailer to grab a share of some of the most lucrative areas of the pet industry: health and other services.

Pet sales are on the rise (thanks, in large part, to inflation). Consumers, who are increasingly shopping online, are seeking out premium health and wellness-focused products for the furry members of their family.

Inflation has hit pet owners hard: Petco and Chewy recognize that many of their customers are pulling back on discretionary spending, which could hinder growth in fiscal 2023.

Other retail includes categories that fall outside of those mentioned, such as mail-order/catalog, appliances, pet products, restaurants and bars, equipment and supplies, food delivery services, hobby items such as collectibles, musical instruments, wholesalers, and general merchandise. The retail industry will briefly slow ad spending in 2024.