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Positivity pays on Pinterest: A new study determined that platforms deemed 鈥減ositive鈥� can significantly boost ad performance.

Pinterest will start labeling AI-generated images: The change is likely an attempt to maintain the platform鈥檚 user base without sacrificing the lucrative potential of AI.

On today鈥檚 podcast episode, we discuss Meta鈥檚 AI plans, the real story behind Snapchat鈥檚 growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion鈥攈ighlighting the increasing importance of digital advertising across various platforms.

Some advertisers鈥� budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok鈥檚 brief shutdown and Meta鈥檚 moderation changes.

Our user forecasts for Facebook, Instagram, TikTok, Snapchat, X, and Pinterest in Canada highlight an expanding platform mix increasingly divided by age demographics.

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

Both Reddit and Pinterest are investing in innovative ad formats catering to lower-funnel goals and social commerce growth. Reddit has introduced 鈥渟hopping ads鈥� in beta testing to monetize user-generated product recommendations, while Pinterest is focusing on performance marketing and AI-driven ad tools. User engagement is surging, especially for Reddit.

That's evidenced by TikTok鈥檚 CPMs dropping as platforms like Pinterest surge. Yes, but: Despite advertisers diversifying, TikTok maintains massive reach and a consistently growing US user base. The platform reaches key audiences like Gen Z that drive digital buyer growth more than platforms like Pinterest and Facebook.

Pinterest. Reddit. Snap, Inc. Walmart. Warner Bros. Discovery.

Pinterest launches AI-powered tools: Advertisers can now create engaging visuals and reduce costs, aligning with industry-wide shifts toward generative AI solutions.

Pinterest. Reddit. Roku. Snap. Taboola and Qualtrics. Warner Bros. Discovery.

That means that even as smaller players like LinkedIn, Pinterest, Reddit, Snapchat, and X see growth, they鈥檒l still be outpaced by their bigger rivals. Pinterest is poised for further growth. We expect Pinterest to surpass $3 billion in US ad revenues this year, a 14.2% increase YoY.

Reddit鈥檚 user base is rapidly growing compared with similarly sized platforms like Snapchat, Pinterest, LinkedIn, and X, increasing 7.7% YoY in 2025, per our forecast. Its overall ad revenues are growing faster YoY than other social media platforms, outpacing giants like TikTok and Meta鈥攖hough its ad business is significantly smaller than even second- and third-tier platforms like Snap and Pinterest.

Meta is still the leader, but rising costs and legal scrutiny make room for Reddit and Pinterest to capture budgets from risk-averse advertisers. Retail media must evolve fast. Walmart鈥檚 integration of Vizio offers a promising model, but only platforms with closed-loop attribution and CTV scale will thrive as economic pressures rise. In short: The ad industry isn鈥檛 in crisis, but it is in motion.