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Traditional media companies like Fox and Paramount offer FASTs with Tubi and Pluto TV, respectively. TV device-makers like Roku, LG, Samsung, and Vizio have FAST platforms with The Roku Channel, LG Channels, Samsung TV Plus, and WatchFree+. Amazon runs the FAST Freevee, and Chicken Soup for the Soul Entertainment owns Crackle.

The emergence of free ad-supported streaming TV (FAST) channels like Pluto TV (whose Canadian distribution rights are held by Corus Entertainment) and Tubi (whose distribution rights are owned by Rogers Sports & Media) is also bolstering time spent with digital video. Listening favors digital audio over radio. Digital audio will account for 56.9% of total time spent with audio in Canada in 2024.

As streaming subscription prices increase, viewers are becoming more amendable to ad-supported tiers.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

Like with premium SVOD services, there鈥檚 fierce competition for viewers from digital players like Tubi, Pluto, Vizio WatchFree+, and others. Google is not a leading US smart TV provider, but its 20 million monthly viewers and YouTube鈥檚 enormous reach still makes it a valuable platform for content providers.

However, YouTube and FAST services like Pluto TV and Tubi can provide additional context on the state of ad-supported streaming. Excluding YouTube, three of the top six streaming services with the most ad-supported viewers in 2024 will be FASTs: The Roku Channel, Tubi, and Pluto TV. These services tend to attract casual viewers.

Advertisers and tech vendors look to capitalize on CTV鈥檚 growing importance in digital advertising.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Roku channel, 87 million, Tubi, close to 80 million, Amazon freebie, Pluto TV, all of them between 65 to 80 million viewers each, which is not nothing. Ethan Cramer-Flood (18:21):. I mean, because they just make it so easy. Marcus Johnson (18:22):. Yeah. Ethan Cramer-Flood (18:23):. If you have a CTV, they're just sitting there, the one click. So yeah, that's very believable to me.

FAST channels like Pluto TV and Tubi have also added inventory to the video advertising mix. Sources. GWI.

With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.

In 2024, more than 180 million US viewers will turn to ad-supported live video platform (e.g., Pluto TV, Tubi, The Roku Channel) and streaming services (e.g., Netflix, Hulu, Disney+). CTV platforms experimenting with shoppable media already have large ad-supported audiences.

You've got small players like Pluto TV, they're smaller than Peacock or Max or Roku Channel or Tubi or whatever, but they're bigger than someone like a Shudder. So I mean, what would you say the definition is there? Ross Benes:. Well, I don't think niche applies to the audience size necessarily. Pluto TV has sports and crime and drama and comedy.

By 2027, nearly one-third of the US population will view these services, which include The Roku Channel, Tubi, and Pluto TV (the last two owned by Fox and Paramount Global, respectively). Amazon-owned Freevee is also in the mix. The three we break out in our forecasts鈥擱oku, Pluto TV, and Tubi鈥攁re expected to grow their ad revenues by double digits in 2024. Predictions.

The ecommerce giant鈥檚 launch of ads on Prime Video instantly gave it the largest audience for an ad-supported subscription video service in the US.

Paramount Global generates more ad revenues through Paramount+鈥檚 sister service, Pluto TV. Pluto TV鈥檚 ad revenue share outpaces time spent while Tubi鈥檚 does not. Because Pluto TV is a free service where every viewer receives ads, it is intuitive that its ad revenue share is significantly above its time spent share.

That will change, both as streamers such as Netflix and Disney+ increase their ad inventory and free ad supported TV (FAST) channels such as Tubi and Pluto TV gain popularity. In 2024, CTV will only account for $0.13 of the US digital ad spend per hour spent with digital per adult, compared with mobile, which accounts for $0.51, according to our 鈥淭ime Spent With Connected Devices 2024 report.

Indeed, Paramount Global has just recently announced plans to merge its UK broadcast channel鈥檚 video-on-demand platform, My5, with its FAST service, Pluto TV, in late 2024. Increased ad inventory in the space will mean more ad dollars flowing into video. Next year will see strong growth in digital video ad spending, helping the overall ad industry out of its economic-induced slump.

Time spent on Netflix exceeds Max, Tubi, Peacock, The Roku Channel, Pluto TV, and Apple TV+ combined, per MoffettNathanson. Collective time spent with Hulu, Disney+, ESPN+, and Amazon Prime Video exceeds Netflix by just 11%. Seeking profitability, streamers increase subscription prices. Streaming services were busy increasing subscription prices.