蘑菇AV

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

For questions such as time spent with specific media, respondents are asked to select a time estimate from a list rather than entering a precise figure; all answers are then aggregated to produce an average time. The results presented in this report are drawn from questions fielded in two different surveys running concurrently.

On today's podcast episode, we discuss how the time we spend with media is changing鈥攁 double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.

Podcasts represent a small, but growing, revenue stream for creators. Brands want in on creator-led podcasts, especially as video becomes a more crucial component of podcasting. But both sides face challenges over concerns related to scale, brand safety, and ad loads.

Time spent on Facebook and Instagram this year was up 7% and 6%, respectively, according to Meta鈥檚 Q3 earnings. 鈥淚t鈥檚 just incredible growth considering how much time people are already spending on these platforms,鈥� our analyst Jasmine Enberg said on a recent episode of the 鈥淏ehind the Numbers鈥� podcast. 鈥淎nd that, of course, is a really important metric to advertisers.鈥�

Discuss various forecasts and time spent with media metrics, including time spent with podcasts, online TV/streaming, social/messaging, and more. Highlight where opportunities lie for marketers given the high levels of digital engagement in these countries.

Podcast time peaked at 59 minutes in 2022. Australia ranked No. 2 regionally in music streaming time鈥攏ot surprising, as podcast and streaming music activities are often sourced from the same service. Media Adoption. Traditional media formats maintained a firm hold in Australia. Live TV viewership was 84.0%, down from 87.3% two years ago.

On today鈥檚 podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.

Daily time spent with music streaming in Mexico (2:18) led globally, surpassing regional and global averages. Mexico City was Spotify鈥檚 first Latin American market, and the company deemed it the 鈥渨orld鈥檚 music streaming mecca鈥� in 2018. Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes.

The 2024 general election has been dubbed 鈥渢he podcast election鈥� due to candidates鈥� potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. 鈥淧辞诲肠补蝉迟蝉 may have played a big role in the US election, but they're still getting overlooked by advertisers,鈥� wrote 蘑菇AV senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.