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More like this:. 3 technologies that take in-store retail media to the next level. 3 ways Poshmark uses AI to grow its business. 3 ways beauty brands like Ulta Beauty and Sephora are using technology like AI and AR to engage with consumers. Exclusive鈥擱etailers rank immersive experiences near the top of their investment priorities.

. ($8.57 billion), Etsy ($7.87 billion), and Poshmark ($1.91 billion). Use this chart:. Illustrate the growth path of US retail marketplace ecommerce sales. Budget ad spend on digital marketplaces. More like this:. Retail media ambitions fuel marketplace expansion. TikTok looks for partners to help with logistics, seller expansion. How ecommerce powers Amazon鈥檚 success in 5 charts.

Ecommerce platforms like Amazon, eBay, and Poshmark continue to invest in developing their in-house capabilities, but they haven鈥檛 gained much traction. Meanwhile, TikTok reported that it had signed up more than 200,000 sellers and 100,000 creators to TikTok Shop when it launched in September 2023. TikTok is reducing friction to convert consumers.

Resale is the process of selling pre-owned products, including both physical sales at consignment or thrift stores and ecommerce sales on marketplaces such as Depop or Poshmark. Listen to the full episode. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

While livestream commerce hasn鈥檛 gone mainstream in the US yet, companies from Amazon to Poshmark are experimenting with the format. Brands that want to give livestream commerce a try should consider starting on TikTok. Like YouTube, TikTok influencers have dedicated audiences that are more likely to buy from them.

Ecommerce resale will also grow this year, driven by peer-to-peer marketplaces like Depop, OfferUp, and Poshmark, which Gen Z consumers use at much higher rates than the average. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

How marketers can prepare for generative AI now: Upskill, personalize, and localize. 3 ways Poshmark uses AI to grow its business. 5 takeaways on generative AI, data, and personalization from Advertising Week New York 2023. For marketing at scale, generative AI鈥檚 use hinges on trust and the human touch. Note: Respondents were asked "Which of these technologies are you using?"

And I think Poshmark has also done something a bit similar with its people who host live streams and sales on the platform and can create more of a presence around selling that's more than just the products themselves. Sara Lebow:. That makes sense, although it is difficult for me to picture Walmart and IKEA or ThredUp being able to replicate that.

So instead of consumers going to Poshmark to buy that Coach bag, they were doing it through Coach's resale program. The last I heard, these programs weren't popping off as the giant resale marketplaces that these retailers had hoped they would be. Sky Canaves:.

Younger generations have redefined consumption from economic, social, and environmental standpoints with the help of marketplaces like Thredup and Poshmark.

Coresight CEO, Deborah Weinswig, said that the previous number, 32, failed to take into account the rapid expansion of livestream commerce on Poshmark and TikTok. But Evelyn forcing the live-streaming shopping issue, what's the point? Evelyn Mitchell-Wolf:. It really does seem like retailers and platforms are trying to fit a square peg into a round hole.