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Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

Two-thirds of US TV viewers (66%) would rather watch ads and save $4 to $5 a month than spend the money to ditch ads, according to June 2024 data from Hub Research. That鈥檚 up five percentage points from June 2023. Netflix, Amazon Prime Video, Hulu, and Max all have ad-supported tiers now, and consumers benefit by saving a few dollars along the way. Advertisers can capitalize on these cost-saving behaviors by reaching consumers with messaging that emphasizes discounts and deals.

Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.

Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.

The ecommerce giant鈥檚 launch of ads on Prime Video instantly gave it the largest audience for an ad-supported subscription video service in the US.

2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.

础辫辫濒别鈥檚 Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.

Amazon鈥檚 $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.

By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30, per our September 2024 forecast.

Amazon鈥檚 biggest healthcare moves in 2024: Amazon has prioritized connecting Prime members with healthcare and pharmacy services. We examine which of its health-focused developments could be most impactful.

While several perks are offered via Amazon-owned businesses like Prime Video and Amazon Music, the retailer has sought to broaden Prime鈥檚 utility by expanding its offerings beyond its ecosystem. For example, in addition to free membership in Grubhub+, it offers fuel discounts at roughly 7,000 bp, Amoco, and ampm locations across the US.

Amazon鈥檚 telehealth service offers upfront pricing for Prime members: This puts it in direct competition with companies like Hims & Hers and Ro. Here鈥檚 why they should be worried.

46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.

Amazon Prime鈥檚 massive subscriber base gives Prime Video a large potential audience. But it鈥檚 challenging to convert subscribers into viewers, even if they already have access to Prime Video. 蘑菇AV 3 in 10 Prime subscribers did not use Prime Video in 2024, according to Consumer Intelligence Research Partners (CIRP) data reported by Adweek.

It offers ad-free listening for about 100 million songs and millions of podcast episodes with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

Last year鈥檚 introduction of ads on Prime Video further drove prices down. While ad loads have remained relatively consistent despite some notable exceptions鈥攍ike Prime Video increasing its ad load this year鈥攊nventory is still set to climb due to an increase in time spent watching streaming video.

Prime Video is competitive with Netflix in numerous markets, and in some, the two come close to YouTube. Prime Video leads Netflix in three of the eight countries where we have projections for both. Only Prime Video and Disney+ appear to be operating on a similar scale internationally as Netflix. We hope to have worldwide viewership projections for both sometime in 2025.