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Reddit notifies users when content is removed, especially by automatic moderators, though its tools are less centralized than Meta鈥檚 or TikTok鈥檚. YouTube鈥檚 channel dashboard informs users of whether their accounts have any strikes and if content is being demonetized for containing copyrighted information or violating community guidelines. Other Meta updates:. Video ads on Threads.

鈥淚t鈥檒l be interesting to see how Reddit continues scaling ads without compromising user trust.". Meanwhile, Instacart partnered with Pinterest to make the social platform鈥檚 ads shoppable via Instacart, and creator commerce platform Button launched Creator Media, which allows brands advertising with retail media to connect performance budgets with creators. 3. Commerce media dives deeper with CTV.

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.

What do brands need to know about the next wave of digital growth?

鈥淚n their place, Google is prioritizing content that demonstrates topical authority, real-world expertise, and clear value to the end 耻蝉别谤.鈥�. While platforms pivot to chase consumer behavior, marketers must win over large language models (LLMs) with conversational language, focus on the full marketing funnel, and diversify their search platform spend. Befriending LLMs.

In Brazil, that means subreddits like r/futebol and r/Gambiarra are booming, with users contributing content that reflects regional humor, interests, and cultural references. Local moderators are playing a crucial role, helping subreddits like r/vidarealbrasil and r/eutireiumafoto, both of which have doubled in size in just the past quarter, Reddit says.

With AI bios and comment pinning features, Reddit is courting SMBs and zeroing in on its role in the purchase journey.

Click here to view our various forecasts for US time spent with digital video platforms, by active users or US time spent with social platforms, by active users. There are only a few noteworthy growth stories. We project solid gains for Amazon Prime Video this year and the next, thanks to its new NBA deal, and Reddit is also still seizing time.

Meta and TikTok recently asked an appellate court to dismiss claims that the platforms harm teens, and Texas launched an investigation in December into 15 different companies and platforms, including Instagram, TikTok, and Reddit, over alleged mishandling of underage user data and privacy.

Consequently, TikTok鈥檚 US ad business will grow at the second-fastest rate of all major social networks in 2025, pushing its ad revenues past $15 billion (only Reddit will grow faster). That growth will be powered more by higher CPMs than increased time spent or a rapidly growing user base.

Reddit expands its IAS partnership: New tools tackle fraud, improve viewability, and strengthen brand confidence on the UGC-heavy platform.

While handy for creators and multilingual users, bot-written comments might alienate users in Meta鈥檚 already delicate social ecosystem.

The growth figure is particularly impressive given the new user factor because Reddit has had this explosive growth over the last few years, hence their stock rising, but when someone just discovers it because they've heard the hype, they're not likely to spend as much time per day as someone who is a experienced long-term Reddit user who it's their go-to. (21:59):.

Reddit is gaining logged-in users of all ages. Roughly 19.8% of US internet users will have a Reddit account in 2024 (up from 13.0% in 2020), and we expect this to continue to increase through 2028. Gen Z alone saw a 21% jump in logged-in users in 2024 (although millennials continue to make up the largest share).

Only Reddit will meaningfully grow its time spent among users this year. Reddit (11.0%) and Instagram (1.3%) will grow user time, but the news is bad for everyone else. Snapchat and X (formerly Twitter) have been losing time since 2023, and Facebook has largely trended down since 2018. But TikTok will lose user attention for the first time this year鈥攁lbeit just 1 minute.

Poor customer reviews: Milli users have been quiet since the bank鈥檚 closure, which could indicate a limited customer base. But shortly after its launch, Reddit users had voiced strong criticisms of the digital-only bank, which could offer insight into what went wrong:.