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Quick-service restaurants can show ads to shoppers running morning errands; entertainment brands can promote TV shows, concerts, and sporting events; ride-sharing apps can run ads next to the beer aisle on weekends, or during bad weather; local auto dealers can run ads for pickup trucks in the lumber aisle; and telecoms can run ads in the smartphone and tablet aisle.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Various plans to grow EV charging networks were revealed this year, with the US government and car manufacturers taking the initiative to improve charging infrastructure. 2022 saw ride-sharing autonomous vehicles, which are all EVs, begin service in large cities. Consolidation in the EV space: Car companies and consumer electronics manufacturers looked to partnerships to develop EV platforms.

Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads鈥攁nd how it impacts user experience.

Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

Think ride-sharing and how the cars move about to meet different retailers and restaurants peaks in demand across cities. The most interesting sentence, Jacob, in this article is what and why? Jacob Bourne:. So the heart of the news here is that Wing is developing its Wing delivery network to function, "More like an efficient data network than a traditional transportation system."

So I'm going to take this opportunity to not answer the question directly, but to point folks to our brilliant and wonderful forecasting team because although I don't know whether or not either of these two companies are ever going to be meaningfully profitable, we do expect them to continue to grow at a relatively healthy clip this year and next year for Uber, we have their ride-sharing sales increasing

DoorDash giving Lyft customers the discounts on delivery, and Lyft giving DoorDash customers discounts on rides. (14:14):. I think that's just a wonderful partnership and great data sharing opportunity. DoorDash doesn't have the location data that Lyft does, and Lyft needs the kind of more restaurant, grocery delivery data that DoorDash has.

Lyft will use its vast amount of user data, which includes payment methods, ride histories, and lifestyle segments. This targeting will be based on anonymized and aggregated data to ensure user privacy. While users can opt out of data sharing, there's no avoiding the ads themselves.

The Deadline article notes that Chick-fil-A is the latest company outside of the entertainment world to move into making its own originals, joining ride-hailing service Lyft, which produced a game show, and home-sharing giant Airbnb, which produced the MTV documentary Gay Chorus Deep South.

Google can ride its first-mover advantage to push adoption and subscriptions among the 66% of B2B senior marketers who are already using genAI solutions. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The ride-hailing industry will hit a new record for users and sales in 2023. As the market expands, both Lyft and Uber are laying the groundwork for significant advertising in the future.

Travelers are a captive audience when on airplanes, in cabs and ride-share vehicles, and in hotels. People who are traveling are generally open to spending money on a variety of things, including food, merchandise, and experiences. And like gyms, hotels and airlines could potentially offer streaming content access in return for first-party data.

On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

The latter also encompasses social and discretionary spending activities like messaging, social media, shopping, and ride-hailing. Pricing structures. Consumers are demanding a shift to subscription-style pricing. Current bank fees (e.g., overdraft and ATM) are hugely unpopular, putting pressure on banks to rethink their pricing structures.

Sellers are getting more comfortable sharing more granular reporting with buyers they鈥檙e confident won鈥檛 overoptimize spending. Supply path optimization (SPO) and data clean rooms are helping, too. The converged TV measurement revolution stalls for another year. The currency question is still up in the air.

That includes a tongue-in-cheek tweet about how water from the ride Dudley Do-Right鈥檚 Ripsaw Falls isn鈥檛 for drinking or selling, in reference to Disney fans selling water from Splash Mountain on eBay when the ride shut down in January. Who is still using Twitter? Twitter will lose 14.5 million monthly users worldwide this year, per our latest forecast. User losses will be sharpest in the US.

I would be willing to bet that when Zoox launches, it's a self-driving taxi unit that Prime members will get at minimum cheaper rides, maybe even free ones once in a while. You already get discounts on groceries at Whole Foods.