Temu tests search ads in latest attempt to chip away at Amazon鈥檚 dominance: The lucrative revenue opportunity could offset rising costs related to de minimis crackdowns and tariffs.
Retail media search is gaining steam while Google and other traditional search players lag. Marketers will grapple with genAI and measurement challenges as they rely more heavily on retailers鈥� search ad offerings.
Help publishers and solution providers assess whether their search ad revenue mix is in line with industry trends.鈥� Important note: Most of the benchmarks in this document are updated twice a year. Please refer to the Index of Detailed Benchmarks for information on when each benchmark was last updated.
Search advertising is going to continue incorporating genAI. The coming economic challenges will not slow that process down. Sources. Advanced Web Ranking. CNBC. Seer Interactive. SEMRush. ZipTie.