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159 results for second screening
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  • The simultaneous approval process of the PayPal Credit physical card and the PayPal Credit digital line will likely be disorienting for consumers. It’s also unclear what differentiates this product from PayPal’s other credit products—unlike the cash-back card, it offers no rewards.

    Article
     | 
    Jun 3, 2025
  • It’s also likely that these activities are happening simultaneously: 89.1% are second-screen users compared with 77.8% of the total population, per our forecast. Gen Zers are more likely than older generations to gravitate toward user-generated video content.

    Report
     | 
    Jun 2, 2025
  • But consumers using BNPL may overextend themselves on purchases, take out simultaneous installment plans from multiple providers, and incur hefty fees and penalties for missed payments. Nearly half (48%) of all BNPL users had four or more indicators of financial constraint—versus 82% of non-users who had three or fewer.

    Article
     | 
    May 30, 2025
  • Real-time payments allow individuals and businesses to send and receive payments between bank accounts simultaneously. The process described below occurs instantaneously upon initiation.

    Article
     | 
    Oct 28, 2024
  • This makes it a prime candidate for second-screen engagement, whether alongside gaming, streaming, or fandom-driven interaction. Protecting the community: Safety remains a top concern, especially amid public scrutiny.

    Article
     | 
    May 6, 2025
  • Live programming’s appeal lies in its real-time nature, higher engagement, and communal viewing experience, making it ideal for advertisers. By using programmatic tools and multiscreen campaigns, brands can effectively reach diverse audiences across various live events like the Super Bowl and the Olympics.

    Article
     | 
    Jun 21, 2024
  • The ability to make simultaneous bill payments, which neobank users say they love to do. The option to transfer from a chatbot to a live agent, which could signal chatbot fatigue. Click here to view our full forecast for Canada smartphone banking users.

    Report
     | 
    Jan 21, 2025
  • Trifold phones create a hybrid space between smartphones and tablets—which is prime real estate for immersive, multi-screen experiences that app developers and advertisers can benefit from.

    Article
     | 
    May 9, 2025
  • Stripe's multicurrency feature lets these firms hold multiple currency balances simultaneously—helping dodge costly FX fees. Big-time tie-ups: Nvidia transferred its cloud gaming service subscribers to Stripe’s platform in a record six weeks. PepsiCo is similarly shifting paper check payments between store managers and delivery drivers to Stripe.

    Article
     | 
    May 8, 2025
  • The news: Distributed denial of service (DDoS) attacks—which overwhelm a server or network with simultaneous traffic from multiple sources—rose 358% in volume YoY and 198% QoQ, nearly matching 2024’s full-year total in just three months. Cloudflare, a content delivery network (CDN) serving over 20% of global web traffic and 35% of the Fortune 500, blocked 20.5 million DDoS attacks in Q1 2025.

    Article
     | 
    May 6, 2025
  • Retailers get access to a younger demographic they’ve historically found difficult to reach and shoppers can fulfill multiple Fizz and Instacart orders simultaneously—often more efficiently since the orders go to the same location. Meanwhile, advertisers can leverage Instacart’s ad platform without starting from scratch.

    Article
     | 
    May 14, 2025
  • But there is plenty of ambivalence among individual stakeholders—particularly creators and marketers—who simultaneously want more and less AI in their work. Ambivalence toward AI prevails in the creator economy. Creators’ evolving concerns mostly outweigh their excitement.

    Report
     | 
    May 16, 2025
  • Yes, but: Burnout, unpredictable income, and increasing competition are simultaneously prompting many creators to seek more traditional jobs. (We predicted this in our Creator Economy Trends to Watch 2025 report). Agencies like Razorfish and Buttermilk have brought independent creators in-house as strategists, talent managers or content producers.

    Article
     | 
    May 6, 2025
  • That means financial institutions (FIs) that use genAI to supercharge their marketing might be creating content that better resonates with their target audience, while simultaneously improving the team’s efficiency and costs. But don’t forget to create a genAI roadmap before using this strategy.

    Article
     | 
    Apr 24, 2025
  • Sephora landed in fourth place by partnering with WNBA team The Golden State Valkyries while simultaneously taking the top spot among Gen Z teens in Piper Sandler's semi-annual Taking Stock with Teens survey. The beauty retailer's strategic alignment with women's sports comes as the WNBA experiences unprecedented growth in viewership and commercial appeal.

    Article
     | 
    May 5, 2025
  • This setup allows it to conduct auctions while simultaneously evaluating all bids in real time, mirroring the functionality of header bidding on the web. Industry players like Naavik estimate that MAX holds a market share of roughly 60% in mobile ad mediation, helping developers maximize ad revenues through real-time bidding (RTB).

    Report
     | 
    Feb 13, 2025
  • The company is already looking to compete with other AI leaders by hinting at ads while Google simultaneously started testing ads in AI Mode. A dedicated platform would offer a direct user feedback loop, giving OpenAI immediate and authentic reactions to their AI outputs, which would help refine models more effectively.

    Article
     | 
    Apr 16, 2025
  • Multiplatform campaigns are also now the norm, meaning marketers are simultaneously activating creators and influencers across multiple social apps. That creates two major problems for measurement:. Metrics are not consistent across different platforms. Take short-form video views, for example.

    Report
     | 
    Jun 23, 2025
  • Trade wars with Canada, China, and Mexico threaten to dampen demand for home projects while simultaneously fueling inflation—which could trigger steeper interest rates. With no immediate housing relief in sight, retailers are shifting gears. These strategic moves could position all three companies for long-term growth once the market rebounds.

    Report
     | 
    Mar 19, 2025
  • Digital audio consumption continues to grow in the US. Younger audiences are leading the way, adopting platforms like Spotify and audio content like podcasts.

    Report
     | 
    Apr 7, 2025
  • Structure product information and brand messaging for AI recommendation systems while simultaneously building direct human connections that build credibility. This could include incorporating relevant user-generated content alongside AI-powered ads and ensuring your brand presence is optimized for both human engagement and algorithmic discovery across platforms. 6.

    Report
     | 
    Jul 18, 2025
  • AppLovin was simultaneously in negotiations to acquire TikTok, with the Trump administration reportedly “fully aware” of AppLovin’s interest. Many others have been floated as contenders for a TikTok deal, with Oracle long considered the likeliest buyer and Microsoft appearing to show interest. Other names include MrBeast, Jesse Tinsley, and Tim Stokely.

    Article
     | 
    Apr 4, 2025
  • Our take: Celeste AI stands out for how it purports to solve many commerce media problems simultaneously. While most GenAI tools focus on a single function like content creation or workflow automation, Celeste combines cross-channel intelligence, reporting automation, and optimization insights into one agent. Skai’s Celeste is part of a larger movement towards AI agents in business environments.

    Article
     | 
    Apr 2, 2025
  • Simultaneously, the company employs what they call a "chase program" to respond quickly to emerging trends. This approach allows them to test new styles in their direct-to-consumer (D2C) channels before potentially expanding successful items across their 50+ US stores and ecommerce platform. D'Arcy said this responsiveness helps them stay relevant while maintaining their core identity.

    Article
     | 
    Apr 8, 2025
  • Employees are simultaneously encouraged to use AI for efficiency, while being warned about its limitations and inaccuracies. AI was incorrect in over 60% of news queries, with accuracy varying across platforms, according to a March study from the Columbia Journalism Review. "The news landscape is full of small players, scrapers...

    Article
     | 
    Apr 9, 2025
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