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Brands running loyalty programs have reported an increase in customer lifetime value, average order value, and customer retention, per a November 2024 Censuswide/LoyaltyLion survey of brands using Shopify in the UK, US, and Canada. But the loyalty space is crowded.

Common side hustles include freelance design, social media management, and e-commerce on platforms such as Etsy and Shopify. Invest: This generation leverages digital platforms like Robinhood to invest their money. They鈥檙e also interested in alternative investments such as private equity, commodities, and real estate.

According to data cited by Shopify, 69% of customers trust influencer recommendations over traditional ads. This has prompted brands to invest in authentic, creator-led marketing. Q: With impulse buying rising, how can retail and ecommerce brands fine-tune their strategies to capture spontaneous purchases while building lasting customer relationships?

For example, Affirm expanded its tie-up with Shopify in the UK and Canada, and Klarna partnered with Worldpay, JPMorgan Payments, and Adobe Commerce. Both firms have also partnered with Apple Pay and Google Pay. But individual partnerships are still important if BNPL players want to reach larger merchants like Stitch Fix.

CRO Wayne Pommen called the Walmart tie-up one of Affirm鈥檚 鈥渃rown jewel partnerships,鈥� along with its Amazon, Shopify, and Target deals. Affirm鈥檚 stock price tumbled from the news, falling from about $50 a share when the market closed on Friday, March 14, to $43.70 when the market closed on March 18, dragging its market cap down to $13.98 billion, per Yahoo Finance.

Major players include Shopify Payments, Stripe, PayPal-owned Braintree, and Visa-owned Authorize.net. They are racing to find ways to seamlessly integrate with social commerce features, reducing friction in these transactions and boosting conversion rates. Understanding consumers鈥� payment preferences across these platforms is now crucial for providers.

Target looks to its online marketplace to drive growth: The retailer鈥檚 new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.

Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify鈥檚 tools and services into their online platforms.

The new tool, Shopify Magic, uses AI to help merchants generate product descriptions. So far, Amazon has stayed quiet on generative AI, giving Shopify the chance to gain a competitive edge. But it may not last for long if Amazon decides to get in on the AI craze.

Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon鈥檚 revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.

Shopify looks to competitors for help as growth slows: The company鈥檚 partnerships with TikTok and Amazon should help with customer retention and acquisition.

Buy with Prime launch could be a turning point for Shopify: The ecommerce platform raised prices and diversified its retailer appeal to protect revenues, but could still take a hit should merchants flock to its biggest rival.

A year in, Buy with Prime is struggling to attract retailers: Opposition from Shopify and UX limitations are keeping merchants away, despite the opportunity to reach Amazon Prime users.

Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.

The initial wave of excitement over generative AI is fading, leaving many retailers asking, 鈥淣ow what?鈥� Some might want to look toward Shopify, which is incorporating generative AI capabilities across its platform to help sellers build and scale their businesses more quickly. Or maybe take a cue from eBay, which is using the tech to make more accurate and helpful product recommendations. Meanwhile, Etsy is working to democratize access to machine learning models to help speed up deployment across its organization.

Shopify delivered a stronger-than-expected Q4: But the company鈥檚 efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

ChatGPT鈥檚 latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.

鈥淏arbie鈥� is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig鈥檚 movie to thank.

2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.

Shopify. Squarespace. Wix. Yahoo!

Companies like Google and Microsoft are racing to incorporate generative AI into their search engines, while Grammarly and Shopify are using it to round out their offerings. We asked our analysts what generative AI-driven changes we can expect for advertising. 鈥淚 think transparency is one of the bigger issues surrounding generative AI,鈥� said Insider Intelligence analyst Gadjo Sevilla.

Shopify leverages ChatGPT for merchant content creation. SoftBank鈥檚 $3 billion annual investment in OpenAI aims to embed the latter鈥檚 tools into Arm, PayPal, and other enterprises. Cashing in on its first-mover advantage: Collaborations with Microsoft, SoftBank, and federal agencies can help embed ChatGPT into critical infrastructure, which could help it become the industry standard.

Affirm will soon begin testing with Shopify in the UK, its first enterprise partner in the market. The BNPL provider also expanded into medications for the first time through a partnership with GoodRx. Our take: BNPL players operate in a low-margin industry and have historically struggled with long-term profitability. But CEO Max Levchin expects profitability will be a 鈥渘ew normal鈥� for Affirm.