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Target looks to its online marketplace to drive growth: The retailer鈥檚 new partnership with Shopify could expand its selection online and in stores, while also boosting its retail media business.

It is also planning an app marketplace to offer inventory, logistics management, and other tools to merchants鈥攕imilar to existing app stores on Shopify, TikTok Shop, and, of course, Amazon. How it works: Under the pilot program, merchants can pay to boost their rankings on search results as well as for display ads on the marketplace.

Can a new service help Shopify attract more enterprise retailers? Commerce Components by Shopify allows large retailers to integrate Shopify鈥檚 tools and services into their online platforms.

The new tool, Shopify Magic, uses AI to help merchants generate product descriptions. So far, Amazon has stayed quiet on generative AI, giving Shopify the chance to gain a competitive edge. But it may not last for long if Amazon decides to get in on the AI craze.

Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon鈥檚 revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.

Shopify looks to competitors for help as growth slows: The company鈥檚 partnerships with TikTok and Amazon should help with customer retention and acquisition.

Buy with Prime launch could be a turning point for Shopify: The ecommerce platform raised prices and diversified its retailer appeal to protect revenues, but could still take a hit should merchants flock to its biggest rival.

A year in, Buy with Prime is struggling to attract retailers: Opposition from Shopify and UX limitations are keeping merchants away, despite the opportunity to reach Amazon Prime users.

Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.

The initial wave of excitement over generative AI is fading, leaving many retailers asking, 鈥淣ow what?鈥� Some might want to look toward Shopify, which is incorporating generative AI capabilities across its platform to help sellers build and scale their businesses more quickly. Or maybe take a cue from eBay, which is using the tech to make more accurate and helpful product recommendations. Meanwhile, Etsy is working to democratize access to machine learning models to help speed up deployment across its organization.

Shopify delivered a stronger-than-expected Q4: But the company鈥檚 efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

ChatGPT鈥檚 latest update could turn it into a shopping engine: Instacart, Klarna, and Shopify are experimenting with offering users personalized recommendations.

鈥淏arbie鈥� is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig鈥檚 movie to thank.

2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.

For example, SnapArt AI, a Shopify plug-in, harnesses the latest Stable Diffusion model to enable customers to personalize products by uploading images, removing backgrounds, and even generating new AI artwork. And Kickflip, another Shopify plug-in, allows retailers to create their own product customizers quickly via an easy-to-use interface. Personalized marketing campaigns. Why genAI?

Companies like Google and Microsoft are racing to incorporate generative AI into their search engines, while Grammarly and Shopify are using it to round out their offerings. We asked our analysts what generative AI-driven changes we can expect for advertising. 鈥淚 think transparency is one of the bigger issues surrounding generative AI,鈥� said Insider Intelligence analyst Gadjo Sevilla.

Amazon, Target, Shopify, and Walmart are all looking to activate the CTV channel. But downsides to CTV advertising exist. There are a few reasons CTV ad growth has been stymied thus far:. Cost. More than a third of UK marketers cited this reason in a YouGov survey for Teads. The report noted that premium CTV is much less expensive than primetime linear TV.

Leaders like Shopify and Amazon Rufus are adapting to AI-driven discovery through intent mapping, conversational content formatting, and personalized search experiences. But risks and unknowns remain. Concerns linger around traffic loss from zero-click summaries and the lack of clear attribution. Marketers are still learning how to measure impact and ensure their content isn鈥檛 surfaced without credit.

This deck provides an in-depth analysis of the small and medium-sized business market, including challenges facing the sector, trends in marketing and tech strategies, and the impacts of AI and social media.

Shopify has developed Selli, a ChatGPT-based shopping assistant capable of understanding customer preferences and offering instant, personalized product recommendations. It can be fully integrated with a retailer or brand鈥檚 inventory, and users can manually update its knowledge base.

Affirm will need to expand its partnerships with the likes of Amazon and Shopify to the UK to gain a significant footing and capitalize on these growth opportunities.

Shopify. Square. Stripe. TechCrunch. Toast. World Economic Forum.

Providers have already helped digital commerce platforms such as Shopify, BigCommerce, and GoDaddy achieve similar success, to the tune of added revenues and increased customer loyalty. Sources. Affirm. Federal Reserve Bank of Atlanta. Klarna. Mastercard. Payments Dive. PayPal. Stripe. TikTok. Visa. Worldpay.