Ä¢¹½AV

Reforms to cross-border trade policies could prompt the Singapore-based ecommerce player to return to more international business-friendly markets, like Argentina and Peru, after retreating from much of the region in September 2022. Amazon will remain in Mercado Libre’s shadow in Argentina.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

Retail ecommerce sales growth in Southeast Asia—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—is projected to accelerate from 3.5% in 2023 to 8.0% in 2024. This is led by Indonesia, Thailand, and Singapore, where growth will increase to 5.0%, 14.0%, and 2.5%, respectively, this year. This is up from 1.6%, -3.0%, and -0.5%, respectively, in 2023.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

In some markets like Singapore, Canada, and Brazil, over half of all digital shoppers buy cross-border. Factors that drive cross-border growth include limited local product selection, favorable import duties and taxes, global pricing discrepancies, positive trade relations, and/or proximity to a large ecommerce market that can easily serve their needs.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

Singapore fashion retailer Zalora launched a genAI-powered chatbot capable of conversing in multiple languages, which can answer queries and provide personalized information on orders, deliveries, and returns. However, consumers are still split on AI chatbots.

In 2024, Ä¢¹½AV data partner GWI started offering data on respondents ages 65 and older in seven markets: the US, the UK, Canada, Hong Kong, Singapore, Israel, and Japan. For ease of comparison, our report features data for respondents ages 16 to 64 in all countries. But we have included the data for respondents 65 and older for those seven countries here as a supplement.

Note that GWI interviews and represents each country's online population ages 16+ (in Canada, Hong Kong, Japan, Israel, Singapore, the UK, and the US) or ages 16-64 (in other markets)—not its total population.

Thailand has the third-highest number of UHNWIs—people with assets over $30 million—in Southeast Asia, just behind Singapore and Indonesia. That cohort is expected to increase by 14.7% by 2028, according to property consulting firm Knight Frank.

Social users around the world engage with and make purchase decisions from creator content in similar ways. Localizing creator strategies is key, but marketers can apply the same best practices across many geographies.