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How time spent with media, device ownership, and media adoption stacks up in the United States.

This report focuses on how time spent with media, device ownership, and media adoption stack up in Middle East and Africa.

Apple is working on both humanoid and non-humanoid designs for a future smart home ecosystem. Mass production, if pursued, could begin by 2028. Google invested $350 million into Apptronik, a robotics company backed by NVIDIA and NASA that鈥檚 developing Apollo, and has plans to bring robots into everyday life.

How time spent with media, device ownership, and media adoption stack up in Central and Eastern Europe.

On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

Apple: After abandoning its EV project, Apple is ramping up robotics hiring and working on both humanoid and non-humanoid designs for a future smart home ecosystem. Mass production, if pursued, could begin by 2028. Key takeaway: Robotics is no longer a niche sector. Big Tech鈥檚 partnerships, investments, and acquisitions are expected to continue to ramp up.

The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.

How time spent with media, device ownership, and media adoption stack up in East Asia and Oceania.

In a less likely鈥攂ut still possible鈥攕cenario, they would also tap into signals from smart home appliances to replenish products like groceries or home office supplies. For high-consideration items, agents will support shoppers. Agents will mediate the discovery and consideration phases to a greater extent than in the 鈥渕ost likely鈥� scenario.

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.

Sonos鈥� established brand and fine-tuned tech鈥攚hich includes wireless speakers, home sound systems, and headphones鈥攃ould attract companies looking to expand in the smart home market. How Amazon could benefit: Amazon recently changed its hardware leadership after poaching Microsoft chief product officer Panos Panay, and it has the deep pockets to afford the purchase.

Capability clash: Amazon cut access to an Alexa beta that struggled with hallucinations and smart home actions. Controlling devices is one of Alexa鈥檚 key functions. Amazon is struggling to connect a smarter Alexa with third-party devices and services. 鈥淪ometimes we underestimate how many services are integrated into Alexa, and it鈥檚 a massive number,鈥� Rohit Prasad, Amazon鈥檚 head scientist of AGI, said.

The news: AI has dominated CES 2025, powering connected TVs, smart home devices, IoT products, and even grills and bird feeders with intelligent integration, per Business Insider. 鈥淎I is in everything at this year's CES,鈥� Lisa Haiss, 蘑菇AV鈥橲 senior Tech and AI briefings editor said from the show floor.