蘑菇AV

Through influencers and social platforms鈥� insights, brands can create more dynamic and relevant customer profiles. For additional insights from PartnerCentric鈥檚 survey on the relationship between social media and shopping, please visit PartnerCentric.com.

Influencer marketing is maturing and diversifying. While the turmoil at TikTok and the escalating trade war are causing temporary uncertainty, the industry will remain resilient as momentum around influencer marketing grows.

India鈥檚 fast-evolving social and quick-commerce landscape offers growth opportunities for brands, agencies, and retailers.鈥� This deck covers:鈥�. India鈥檚 ecommerce growth trajectory, platform dynamics, and mobile commerce expansion鈥�. The influence of social media and influencers on product discovery and purchases鈥�. The rise of quick commerce and its role in reshaping retail delivery expectations鈥�.

Why creator monetization matters: As influencer marketing spending grows, platforms that offer consistent payouts will retain creators who provide valuable ad space.

Gap Inc expects its brands to be 鈥渢he winners in any challenging market鈥�: The retailer is confident its focus on product innovation, newness, and social buzz will insulate it from economic pressures.

Influencer. Linqia. Sprout Social. Traackr.

At the same time, Snap is expanding its creator infrastructure, partnering with Later to integrate influencer search, campaign management, and scheduling tools鈥攁ll aimed at making Snap more competitive in the influencer marketing space.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

YouTube shows virtual influencers are gaining traction: While the technology promises innovation, not all consumers are buying in.

This week, beauty buyers take action on texts, influencers have indirect influence, and podcast fandoms benefit brands.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

On the creator side, Snap has teamed up with Later, a platform for influencer marketing management, to integrate Snapchat鈥檚 APIs into its discovery and scheduling tools. This means brands can now find Snap creators by topic or audience size and manage campaigns more efficiently across platforms.

As college sports amateurism dies, marketers are increasingly working with student-athlete influencers.

In 2025, US digital gamers will spend nearly as much time playing as social network users spend on social platforms each day (1 hour, 48 minutes versus 1 hour, 51 minutes, respectively). But at $8.76 billion, US gaming ad revenues will account for just a fraction of the $102.66 billion that social networks garner in ad spending.

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.

38% of US enterprise marketers say the majority of their influencer marketing budget goes to paid amplification, up from 34% in 2023, per an October 2024 Linqia report.

As retail spending slows down, consumers are increasingly using the same feeds that fuel impulse shopping to bond over the collective desire to curb their spending. This makes an influencer strategy embedded in value and relatability crucial.