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Amazon expands Prime Video鈥檚 sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.

Sports drives growth for Disney and Fubo: Both saw success in recent months, largely attributed to their merger and emphasis on sports content.

Publicis simplifies women鈥檚 sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.

Key stat: 19% of US adults play team sports, up from 11% in 2020, according to CivicScience, signaling that people aren鈥檛 only watching sports, they鈥檙e participating as well.

Who will be the MLB鈥檚 new streaming partner? As MLB鈥檚 partnership with ESPN is ending, Apple TV+ could eye a deal to expand its sports catalog.

Twin Peaks went public as a standalone company: Investors鈥� response to the sports bar chain could determine whether companies like Panera and Inspire Brands鈥攑arent of Dunkin鈥欌�擨PO this year.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Netflix鈥檚 Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.

Venu Sports is officially dead: Disney, Warner Bros. Discovery, and Fox are scrapping the controversial sports streaming service to focus on existing products.

DirecTV and Dish challenge the Disney-Fubo merger: Legal fight over Venu Sports launch highlights antitrust concerns in sports streaming.