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Reasons for the decline include fallout from strikes, entertainment companies becoming more cost-conscious and less focused on freely spending to add streaming subscribers, productions becoming more expensive due to inflation and increased costs for exported goods, and an elevated emphasis on sports. So far, 2025 hasn’t appeared much better.

The news: Spotify posted a strong Q1 2025 with record operating income and continued subscriber growth, but softer-than-expected Q2 guidance tempered investor enthusiasm. By the numbers:. Paid subscribers rose 11% YoY to 268 million, beating internal forecasts by 3 million and marking the platform’s strongest Q1 subscriber additions since 2020.

Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.

Ad budgets are slowly migrating from terrestrial radio to digital platforms, but the shift is stymied by slow platform subscriber growth and by YouTube.

Brands can foster community among subscribers by highlighting more interactive content that drives users to the main website, responding to comments, and experimenting with formats that encourage viewer interaction.

"Severance" drives record Apple TV+ engagement: The streamer saw a 126% surge in new subscribers, proving the impact of high-quality original content.

Hulu’s technical breakdown at the Oscars sparks backlash: Subscribers missed key moments as the stream crashed early, exposing the platform’s struggles with high-profile live events.

Facing increased pressure to achieve profitability, streaming services continue to raise prices and offer bundles. The hope is that bundles will limit subscription cancellations and attract new subscribers.