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Cash App launched a national marketing campaign highlighting its new banking products.

The service advances Block鈥檚 goal of 鈥渂补苍办颈苍驳 our base鈥� and could drive Cash App adoption.

Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

The spending 鈥渟耻辫别谤 cycle鈥� will also be fueled by consumers鈥� desire to access the AI-powered features offered by the newest tech releases, the CTA said鈥攁lthough it should be noted that AI devices have seen mixed success thus far. The tariff problem: Healthy electronics spending in 2025 is contingent on the size and scope of President Trump鈥檚 tariffs.

Automation has turbocharged content creation, but AI costs are rising fast. Rather than cut expenses, Duolingo is banking on long-term user engagement to pay off.

Alipay rolled out an international version of its app in 2023 that lets visitors link their international credit and debit cards from Visa, Mastercard, Discover, Diners Club International, and JCB directly to the wallet and then pay at any Alipay partner merchant. The app also includes translation tools and integrated travel services like hotel booking.

Elon Musk鈥檚 rebranding of Twitter jeopardizes established brand equity while forging a fresh identity for potential everything-app ambitions. Is this the final straw for users and advertisers?

Reveal where banks are missing the mark on satisfaction in the application experience.鈥� Identify what features can set banks apart and best help them win new customers.鈥� Complete survey results for all 34 mobile features, a glossary, and detailed methodology can be found in the report's crosstabs. 鈥�.

Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what鈥檚 in store.

As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends

TikTok will encroach further on Amazon as it eyes super app status. Platform partnerships will shift the ad spending landscape. China鈥檚 influence shakes up online shopping. Digital wallets will cement their position as everyday commerce enablers鈥攊n or out of the store. GenAI integration will supercharge search and transform the market. 1.

How we got here: Elon Musk dreamed of turning X into a payments super app before he even finalized his purchase of the social media platform. In 2023, Musk set a goal for employees to launch the payments solution before the end of 2024.

The bank simultaneously improved its mobile app鈥攎aking it easier for customers to switch direct deposits, avoid overdraft fees, and secure their identities. And that鈥檚 after already topping our rankings for its account opening features in 2022, which demonstrates the bank鈥檚 ongoing commitment to push digital boundaries. Can it work?

Consumers don鈥檛 want to spend time using financial apps. Daily time spent with mobile apps that fall under 鈥渙ther activity鈥� (which includes banking) will reach just 31 minutes by the end of 2026, representing 13.5% of total time spent with mobile apps, per our forecast. By contrast, mobile video apps will make up 35.3% of total time spent in 2026.

Consumer banking will evolve from a product-centric model to a customer-centric one over the next few years. This will require significant changes to banks鈥� apps, pricing structures, and customer service.

Streamline digital experiences across mortgage and banking products. Integrating more features into their mobile banking apps and encouraging mobile app use across various products can boost FIs鈥� cross-sale opportunities. This can also help FIs get products in front of their customers before they can explore offerings from nonbank lenders.

Though they still bank at branches more than any other generation, only 13% choose in-person banking as their primary method. And it鈥檚 worth noting that boomers are the only generation not to rank mobile banking in first place鈥擥en Xers bank via mobile apps at 55%, millennials at 68%, and Gen Zers at 64%.

PayPal is the most popular mobile payment app that US adults typically use, with over twice as many users as the next most popular choice, Venmo, according to November 2024 data from YouGov.

Mobile banking app tools that allow Gen Zers to automate saving toward specific goals could resonate well with young consumers. And as we鈥檝e covered recently, they鈥檇 appreciate being able to see an aggregate view of their financial health when using mobile banking apps. FIs that can offer these capabilities should let young consumers know about them in their marketing campaigns.