蘑菇AV

Perplexity鈥檚 new ad makes Google a target: The company鈥檚 biggest ad yet, led by 鈥淪quid Game鈥� star Lee Jung-jae, could continue the push toward a more divided AI market.

Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.

Consumers are fairly good at ignoring or tuning out ads. But they are very aware when ads target them based on their online activity. However, that knowledge does not automatically result in a more negative perception of the ads themselves.

Target teams up with Disney on a new bedding collection: The expansion of its Pillowfort private-label line should help drive sales and brand loyalty.

At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.

Beauty brands and retailers target Gen Alpha spending as growth slows: Their beauty obsession makes them a natural focus, but companies have to tread carefully.

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit鈥檚 user growth fell short of expectations, sending shares down 14% after hours.

Senators reintroduce Drug-price Transparency for Consumers Act: If passed, the Act could empower patients to make informed decisions about their healthcare amid a torrent of direct-to-consumer drug ads.

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.

Walmart鈥檚 brand refresh reflects its retail evolution: Its visual update accompanies initiatives to enhance ecommerce capabilities and lure more affluent and Gen Z shoppers.

Amid leadership upheaval and falling stock, it could be an attractive target for Amazon or Spotify, which could benefit from Sonos鈥� hardware expertise.

While 2024 saw the rise of 鈥淪ephora kids鈥�, in 2025 more beauty brands may target Gen X consumers to grow sales amid a challenging economy.

Meta offers $5K bonuses to TikTok creators: New tools and features target migration amid TikTok鈥檚 uncertain legal future.

Tom Holland鈥檚 Bero brand is now in 1,400 Target stores: The nonalcoholic beer aims to chart a course similar to the success of celebrity-driven spirits brands.

Meta鈥檚 healthcare ad changes go into effect: Healthcare advertisers will need to get creative and experiment with different approaches to effectively reach their target audiences in light of the changes.

The National Retail Federation (NRF)鈥檚 Big Show is happening in New York City this weekend, and will offer an opportunity for retail media networks (RMNs) to pitch themselves to advertisers. Even though retail media is huge鈥攅xceeding $62 billion in US ad spend this year per our forecast, most of those ad dollars will go to the biggest RMNs. The remaining players are vying over the same $8.58 billion that isn't scooped up by Amazon, Walmart, or Target.

Christmas Day is less than a week away, but some consumers are still chipping away at their lists. That鈥檚 why Walmart, Target, Best Buy, and Dollar General are announcing last-minute holiday deals for consumers seeking the perfect gift.