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And in October 2024, Meta announced plans to roll out Meta AI in several countries in the region鈥攊ncluding the Philippines, Indonesia, Malaysia, Thailand, and Vietnam. Additionally, it plans to add support for regional languages like Tagalog, Thai, and Vietnamese. Nations in Asia-Pacific balance safety guardrails with innovation-driving guidelines.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Brands are assuring consumers that if they can鈥檛 be a money launderer鈥檚 wife from North Carolina, they can at least shop the looks from her Thailand getaway. HBO's hit show 鈥淭he White Lotus,鈥� is extending its off-screen influence with a series of retail partnerships.

Premium Lite is available now in the US as a pilot, with access launching in Thailand, Germany, and Australia in coming weeks. Targeting streamers: YouTube recently announced that its users are watching on TVs more than any other device, including smartphones.

It launched a 鈥淲hite Lotus鈥�-themed campaign in partnership with Max featuring behind-the-scenes content and a three-night wellness retreat in Thailand. It鈥檚 hosted exclusive events and lounge areas at Coachella and the US Open. As a result, more than half of Amex鈥檚 13 million card acquisitions in 2024 were millennials and Gen Zers.

Platinum and Centurion cardholders can join Amex on a three-night international wellness retreat at a Four Seasons Resort in Thailand鈥攐ne of the filming locations for the season鈥攐r a two-night stay at a Four Seasons Resort in California. Amex also sponsored behind-the-scenes content for Max subscribers and created a White Lotus-inspired travel guide for Thailand.

Retail ecommerce sales growth in Southeast Asia鈥擨ndonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam鈥攊s projected to accelerate from 3.5% in 2023 to 8.0% in 2024. This is led by Indonesia, Thailand, and Singapore, where growth will increase to 5.0%, 14.0%, and 2.5%, respectively, this year. This is up from 1.6%, -3.0%, and -0.5%, respectively, in 2023.

Nearly 50% of social network users in Thailand will be TikTok users, giving the country the highest TikTok penetration in the world, according to our forecast. The US will rank second, with 45.3% of its social users on TikTok. We expect penetration in the US will be as high as 49.1% by the end of 2026.

While there are pockets of opportunity in emerging markets like India, Thailand, and the Middle East, global economic uncertainty is taking its toll on luxury sales. Go further: Read our reports on US Luxury Consumers and Their Path to Purchase and Luxury Ecommerce.

Acer shifted some of its desktop PC production to Thailand during the first Trump administration. The challenge: Other locations could also be hit with tariffs. Establish manufacturing hubs in the US. The challenge: This would take years to complete and could cost companies billions of dollars. Hold off on upgrades. Enterprises could extend the use of older hardware and equipment.

The tier is being tested in some international markets, per The Verge, and is expected to roll out in the US, Australia, Germany, and Thailand soon. YouTube鈥檚 current subscription plan, Premium, costs $13.99 per month and includes ad-free access to music videos.

Thailand implemented similar measures in July. AliExpress鈥� reputation in South Korea has suffered due to poor product quality. In the past couple of years, the cross-border arm of Alibaba has made inroads in South Korea due to its cost-of-living crisis. But the ecommerce platform has also been dealing with mounting consumer complaints over a range of product issues.

TikTok looks strong in Asia as it faces bans elsewhere: Countries including Indonesia, Vietnam, and Thailand fuel the app's growth in its home region.

India and Thailand have the fastest-growing pet care markets (including food and products) in Asia-Pacific, with CAGRs of 9.4% and 8.7%, respectively, between 2024 and 2029, per Euromonitor. These markets are driven by increased pet ownership, the growing number of nuclear families, increased disposable incomes, and changing attitudes toward pets.

TikTok Shop is now piloting sales of local services (e.g., food delivery) in Indonesia and Thailand, following in the footsteps of its sister app in China. It has also increased its investment in Indonesia, Asia-Pacific鈥檚 fifth-largest ecommerce market.

Export-driven nations鈥攕uch as China, Vietnam, Indonesia, Thailand, and key EU markets鈥攎ay face major hurdles as high volumes of US-bound goods encounter new barriers. Companies relying on these supply routes are battling rising costs and increased supply chain risks.