蘑菇AV

ByteDance鈥檚 public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform鈥檚 new PR push highlights small business success stories.

This year, most buyer and sales growth will be driven by TikTok Shop, which will convert over 40% of TikTok users into buyers. Social commerce and retail media will converge as Amazon鈥檚 ad partnerships with the social platforms start to pack a punch.

25% of US adults consider Facebook the most influential social media platform for purchasing decisions, putting it just ahead of TikTok (21%) and Instagram (20%), according to Relex.

Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.

Updates to YouTube鈥檚 鈥淚nspiration鈥� tab: The changes will allow videos to be transferred from TikTok are part of YouTube鈥檚 push to secure marketing dollars.

The biggest ecommerce disruptors face a reckoning: The closing of the de minimis exemption is forcing Shein, Temu, and TikTok Shop to pivot, but it isn鈥檛 clear that shoppers will follow.

TikTok-fueled impulse buying is redrawing the affiliate marketing landscape. As shoppers skip the research phase and rely on creator recommendations, brands are rethinking how they build trust, drive conversions, and stay ahead of trends.

Meta, TikTok, and X in hot legal water: The platforms are facing suits in the US and EU that could have implications for how advertisers invest.

Australia will exempt YouTube from its under-16 social media ban: The promise is receiving backlash from Meta and TikTok, and will require brands to adapt.

On today鈥檚 podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D鈥橝rcy.

This week, small businesses express concerns about President Trump鈥檚 policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.