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Things are going particularly well in Indonesia, as illustrated by these comments from TikTok CEO, Shou Zi Chew. Audio:. And we have nearly 2000 employees who are working on TikTok in Indonesia. We see our growth opportunity here to be very immense, and we look forward to investing more in this country, and of course in the region-. Bill Fisher:.

Smartphone ownership in Indonesia was nearly universal at 99.3% and was No. 1 in the region. Indonesia was 1.4 percentage points ahead of the regional average. There was no change in the country鈥檚 YoY rate for this category. Nice-to-have digital device ownership is low in Indonesia. Smart TV ownership (36.4%) was below the regional average of 41%.

TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here鈥檚 what the platform has been up to over the past month.

Merchants have continued to sell products on TikTok, but transactions are being rerouted to shopping sites like Tokopedia and Shopee for completion, according to Tech in Asia. Predictions. TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country.

TikTok, meanwhile, faces a January deadline to divest or be banned鈥攁lthough Trump has expressed a desire to 鈥渟ave 罢颈办罢辞办鈥� in a reversal of his previous stance against the platform. In the EU, the companies have been classified as very large online platforms (VLOPs), which subjects them to stricter scrutiny.

To see the full forecast for TikTok users worldwide, click here. TikTok鈥檚 multibillion-dollar investment pledge in Southeast Asia doesn鈥檛 mean it鈥檚 immune to scrutiny there. Project S, a TikTok initiative to promote and sell products made popular by viral videos, has raised red flags among lawmakers in Indonesia.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

We look at 2022鈥檚 biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla鈥檚 CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.

Live retail ecommerce sales in the region (including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam) surged from $1 billion before the pandemic in 2019 to $13 billion in 2022, according to research firm Cube Asia.

It happens on other platforms, too, but TikTok is at the forefront thanks to its discovery-driven For You page and trending topics such as #TikTokMadeMeBuyIt. TikTok is now the No. 1 social purchasing platform among Gen Z. Fifty-eight percent of 18- to 26-year-olds have used TikTok to purchase a product, per an April 2023 survey by Klarna.