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UK investigates how children鈥檚 personal data is used: The move comes as people are increasingly wary about invasive data collection practices.

Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.

TikTok Shop鈥檚 sales soared 153% in January: The video app鈥檚 social commerce arm is eating into Shein鈥檚 market share, adding to the hurdles facing the fast fashion company.

Western Europe isn鈥檛 the biggest market for TikTok in terms of user numbers. But its users are highly engaged and digitally savvy, so the platform should be an attractive proposition for marketers.

After years of turbulence, UK ecommerce sales are growing again, albeit slowly. And there won鈥檛 be a significant shift over the next five years.

Total media time is on a steady slide in the UK. By 2026, it will drop to below 10 hours per day, the lowest level in a decade. Digital media鈥攑articularly digital and social video鈥攊s picking up some of the slack, but it won鈥檛 halt the decline.

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

In March 2023, the UK-based neobank started developing an FMN. Revolut is seeking to monetize its 30 million customers鈥� transaction data as it awaits its UK banking license. The advertising push is headed by Inam Mahmood, former director of strategic partnerships for ecommerce at TikTok UK. Ads will appear within the existing rewards section of its app, Revolut Shops.

The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.

After TikTok CEO Shou Zi Chew鈥檚 grilling in the US Congress, the app is facing more scrutiny around the world. Marketers in many countries need to be prepared in case lawmakers follow in the US鈥檚 footsteps.

Use of Snapchat and TikTok is fairly even among Gen Zers in the UK. But while TikTok is attracting a young audience across Western Europe, it鈥檚 also picking up users in older age groups. The outcome is a user base that鈥檚 growing faster than that of Snapchat. Snapchat is performing well but continues to appeal to a narrower core market.

TikTok users are highly engaged. In fact, they鈥檙e more engaged than users of any other social or digital video platform. And a diversifying user base means marketers should lean even further into the TikTok opportunity.