蘑菇AV

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

With TikTok facing potential US ban uncertainties, the platform's successful shopping integration has created both challenges and opportunities in the social commerce landscape. "TikTok really showed how social commerce can work in a new way in the US," our analyst Sky Canaves said on a recent episode of 鈥淏ehind the Numbers: Reimagining Retail.鈥�

List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.

TikTok boosts awareness of apparel: Industry KPI data shows app鈥檚 dominance in reaching consumers and raising brand presence.

What a TikTok ban means for healthcare and pharma: Health influencers, marketers, and patients have all gravitated toward TikTok in recent years. We examine the implications of a ban on each.

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

Whatnot raises $265M amid TikTok ban fears: ByteDance pushes Lemon8, but the US-based livestream shipping platform gains investor confidence and market traction.

TikTok Shop plans to launch in Mexico next month: The move suggests the company is unfazed by the potential US ban.

Younger generations have embraced TikTok, Instagram, and YouTube as search engines. Although TikTok鈥檚 future in the US is uncertain, the social search opportunity remains robust.

QVC partners with TikTok as time runs out on second ban deadline: The retailer鈥檚 bet on the platform reflects both the growing importance of social commerce as well as confidence in TikTok鈥檚 future.

TikTok is driving social commerce sales and buyer growth: The platform鈥檚 popularity and influence with Gen Zers contributed to its 2024 successes. We look at how that could change in 2025.

Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, according to September Comscore data.

A US TikTok ban may happen in the near future, but brands that sell on TikTok Shop shouldn鈥檛 abandon it until they have to.

TikTok offers users Shop credits in last-ditch attempt to boost sales, downloads before US ban: The platform is dangling hundreds of dollars in incentives to increase engagement.