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The US could be the only country to experience a drop in foreign travel spending this year: Tariffs, uncertain travel policies, and a boycott by Canadian and Mexican travelers may cost the economy $12.5 billion.

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

Now offering massages, art tours, and more without a home booking, Airbnb is turning into a full-service travel platform with a trove of first-party data.

Airline and hotel co-brand credit cards are contending with shifting travel spending trends and rising competition from general travel cards. Tapping into Gen Z鈥檚 love of experiences and exclusivity can help them stand out in a crowded field.

Delta expects 2025 to be a bumpy ride: Travel demand is cratering as the Trump administration鈥檚 policies create chaos and consumers brace for a recession.

Backlash builds against US brands as more tariffs loom: Global consumers are shunning US products, posing a threat to retailers, CPG companies, and the travel sector.

International boycotts of US brands and travel could cost the economy up to $90 billion: Rising anti-American sentiment caused by Trump鈥檚 policies is making it harder for companies to operate at home and abroad.

Last month, M&M's launched its first loyalty program, Fun Club, allowing consumers to earn points by completing activities and redeem them for sweepstakes entries or M&M's merchandise. While loyalty programs are typically associated with high-frequency purchases鈥攍ike groceries, travel, or restaurants鈥攅ven low-frequency brands are using loyalty to increase engagement, gather data, and drive sales amid rising competition.

Research and planning across retail, travel, and finance are increasingly filtered through AI, making chatbots central to the customer journey.

The travel industry set the pace for digital ad spending growth from 2021 to 2023, but its annual increases will now decelerate significantly. Growth will lag the national average for the next two years, though it won鈥檛 collapse entirely.

Travel companies leveraging first-party data to power proprietary ad networks are establishing a presence in the commerce media landscape. Advertisers can enhance their digital strategies by incorporating travel into the commerce media mix.

We look at how issuers can adjust their strategies to match millennial and Gen Z travel behaviors.