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This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯碍 Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥嬧��

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

The news: Ad quality has a big impact on whether gamers will stay in the game or walk away from a session. Over half (52%) of gamers in the US, the UK, Germany, and Japan would quit playing if they encountered multiple disruptive ad features, per Deloitte鈥檚 Quality Drives Value: A Look into Mobile Gaming Ads survey. Our take: Prioritizing features like rewards and skip options can help players feel in control and properly compensated for their time, helping mobile gamers to stay engaged, click through, and return. Poorly timed or deceptive ads, on the other hand, risk alienating gamers and increasing churn.

Google AI Overviews could face aggressive regulatory measures in UK: A CMA investigation adds to a slew of regulatory challenges that are chipping away at Google鈥檚 dominance in search and advertising.

Almost a third (32%) of US and UK game players actively ignore in-game ads, while the same number finds them helpful, according to May data from Attest.

Western European countries like the UK and Germany already have significant retail media markets, and Canada is also starting to embrace the channel. Retail media accounts for well over a fifth of worldwide digital ad spending, but that figure is not representative of most countries.

The US and UK tout a trade agreement鈥攚ith a few caveats: The proposal would offer the UK some tariff relief while giving US businesses access to a $5 billion market opportunity, but it鈥檚 not a done deal.