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Android Auto chases connected car gaming, while Apple CarPlay bets on sports content and simplified interfaces. Both present new advertising opportunities.

Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.

Timing ad buys to seize on key engagement windows: Our Industry KPI data reveals Gen Z has predictable spikes in searches for apparel, gaming content.

Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.

Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.

Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group

After a mini boom in 2020 (5.8% growth), US gamer increases have mostly paralleled national smartphone growth metrics

With party games, GTA, and AI-powered development, Netflix is diversifying. But inconsistent strategy and low TV gaming interest could make this a tough sell.

The startup argues its chatbot platform is protected like movies and video games, but the legal system鈥檚 AI blind spots leave its liability in question.

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.