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The news: TikTok tweens and teens who make popular 鈥淕et ready with me鈥� skincare routine videos may be harming their skin. The takeaway: Amid the closer social media scrutiny, skincare health brands should be clear about products that are not made for young skin. Social media teams need to be aware and proactive when interacting with tween and teen content creators.

Looking ahead: Both companies expect the momentum to continue, as the business model鈥檚 value proposition makes it highly attractive to shoppers looking to stay stylish without breaking the bank. Urban Outfitters expects 鈥渉ealthy double-digit revenue and profit growth鈥� from Nuuly in Q2, following a 60% revenue surge in Q1.

The news: Higgsfield鈥檚 Soul is the latest AI-powered image- and video-generation service that鈥檚 fine-tuned for 鈥渇ashion-grade realism,鈥� making the output resemble professional photos and videos without the plasticky, overprocessed feel of typical AI visuals. Our take: For less than $10 a month, freelancers and marketing teams can now fast-track campaign proposals and client pitches with high-quality visuals. As AI tools become more accessible, the advantage goes to creatives who learn to shape them strategically鈥攖hose are the ones who鈥檒l win the big contracts. Marketers should treat tools like Soul it as an accelerant, not a replacement. Use it to prototype fast, align on visual direction, and cut production waste.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

This sponsored video by CVS Media Exchange (CMX) will explore retail media collaborations.

In the US, just 18% of adults say they鈥檝e used livestream and video ecommerce, according to an October 2022 Insider Intelligence survey with Bizrate Insights. Brands shouldn鈥檛 shy away from livestream shopping in the US, but they need to be intentional about how they implement it.

This sponsored video by Roundel will explore how first-party data fuels modern retail media.

GoodRx late last year debuted an e-commerce platform where its pharma company partners can sell health products and OTC medications to consumers. GoodRx鈥檚 first brand tie-up for the venture was Perrigo, which makes Opill, an OTC contraceptive.

The news: To effectively engage Gen Z, banks must offer more than just basic digital experiences. This generation demands instant gratification, expecting rapid account openings, quick loan decisions, and frictionless onboarding. Gen Z also prefers visual learning, gravitating toward video explanations and gamified education for financial literacy. Despite their digital fluency, they still value human connection for problem-solving, requiring quick access to live help. Our take: Banks should move beyond traditional "channels" or "products" and design a responsive, omnichannel ecosystem that delivers education, trust, and personalization in real time, fitting seamlessly into Gen Z鈥檚 lives.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

Amazon is weaving shoppable video ads into its Rufus AI chatbot, creating a frictionless way for brands to capture shoppers' attention and drive conversions within search results

TikTok Shop鈥檚 sales soared 153% in January: The video app鈥檚 social commerce arm is eating into Shein鈥檚 market share, adding to the hurdles facing the fast fashion company.