蘑菇AV

As Google's search changes continue and consumers increasingly turn to alternative platforms, the SEO playbook defined by link building and keyword optimization is losing relevance.

The news: Smartphone makers and developers may be misplacing their focus on on-device AI as consumer interest nose-dives from already low levels. Only 3% of smartphone owners are willing to pay extra for AI features, per CNET鈥檚 2025 Smartphone Innovation Survey, down from 6% in September. Our take: Enterprise customers may be a better bet for on-device AI adoption considering public consumers鈥� disinterest and privacy concerns. To boost use among consumers, smartphone makers could focus on easy-to-use features that are accessible to those new to AI and roll out AI upgrades incrementally rather than all at once to avoid AI overload.

The news: In-car voice commerce has the potential to unlock a $35 billion annual opportunity for automakers, according to new research by in-car voice technology provider SoundHound AI. The hands-free tech integrates voice ordering, payments, and navigation directly into vehicles鈥攖ransforming them into mobile commerce hubs that users are already familiar with. Key takeaway: Marketers and advertisers should prepare for a shift in automotive user interface by integrating voice-first campaigns into connected car ecosystems. Opportunities include forging partnerships with automakers and service providers for branded voice experiences, sponsored suggestions, and frictionless ordering while prioritizing transparency to satisfy safety regulators.

Voice commerce has struggled to gain traction, but AI could finally make it viable by creating more natural, contextual interactions. Google, Amazon, and Apple are all pushing further into conversational audio, advancing products like Alexa and Siri.

The ZeroOne initiative, led by Xbox co-creator J Allard and Surface veteran Panos Panay, signals a consumer hardware reboot for Amazon services, rooted in Microsoft experience.

The New York Times will license its journalism to Amazon: The deal supports AI training while signaling a shift toward paid data partnerships.

A 25% iPhone tariff risks upending Apple鈥檚 manufacturing strategy and slamming profits just as it dives deeper into AI.

For marketers, this means rethinking engagement to prioritize voice, ambient, and context-aware experiences to capitalize on a Gemini-led AI future.

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.

Apple鈥檚 Fortnite feud, Amazon鈥檚 device division cuts, and Apple Music鈥檚 new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

The news: Reddit rolled out two AI-driven ad tools鈥擱eddit Insights and Conversation Summary Add-ons鈥攖o tap into its massive archive of user conversations to help brands reach more audiences effectively, per Reuters. Reddit is using generative AI (genAI) to distill user sentiment and track subreddit trends for sharper ad targeting. Our take: Where Meta and Google rely on targeting individual users, Reddit is spotlighting group dynamics and a shift toward community-led marketing. If these tools succeed, they could offer a new avenue for how brands approach discovery, feedback, and brand perception.

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

That鈥檚 a departure from current-gen glasses, which only monitor visual input when prompted by a 鈥淗ey Meta鈥� voice command. Now, because of battery limitations, the glasses can run 鈥渓ive AI鈥� for only about 30 minutes. The next-gen models could run the feature for hours.

The challengers: Even without a Google breakup, a path is opening for other search and browser companies to gain entry. Anthropic added web search capabilities to its generative AI (genAI) Claude last month. OpenAI entered the search space in December 2024 with ChatGPT search. It鈥檚 also working on a browser.

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

Control of the world鈥檚 top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.

While iPhone and wearables sales slipped, Apple鈥檚 services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn鈥檛 paid off yet, but monetizing Siri could give it a boost.

Amazon faces technical and factual challenges as it transforms Alexa into an advanced AI agent, delaying progress and risking its market relevance.

Several agencies and platforms in the space offer software tools that can assist with various elements of influencer marketing, ranging from influencer search to campaign management and measurement. The state of the influencer marketing agency ecosystem. Most large brands rely on some sort of outside help for their influencer marketing efforts.