蘑菇AV

Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.

The partnership highlights the importance of individual merchant deals and larger platform tie-ups

It鈥檚 is betting that hardware rollouts and vertically integrated offerings can stave off competitors.

The payment services company hopes to win audiences connected to key international demographics.

Poor planning, political posturing, and a shift to inference workloads turned China鈥檚 state-backed data center spree into a cautionary tale for US hyperscalers.

YouTube introduces creator marketing updates: The changes aim to position YouTube as an influencer marketing hub amid social media uncertainty.

Both firms are slashing hundreds of jobs, citing AI efficiencies and market shifts鈥攕ignaling a future where only the AI-proficient survive.

US creator revenues from social media sponsored content will reach $10.52 billion this year, marking a 15.0% YoY increase, per our March 2025 forecast.

On today鈥檚 podcast episode, we discuss Meta鈥檚 capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.

Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options

Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's 蘑菇AV's summit on Commerce Media Trends 2025.

On Monday, US and Chinese officials reportedly announced a significant reduction of the recent tariffs that have led to economic uncertainty around the world.

鈥淪hopper journeys are very complex, and retail media networks (RMNs) need scale to reach those shoppers, wherever they may be,鈥� said Shawn McGahee, head of retail media at Google, during last week鈥檚 蘑菇AV Summit on commerce media.

Commerce media is expanding in terms of numbers of players, but ad spend patterns remain the same.

Social media usage in Canada continues to grow, but it鈥檚 spread across a wider range of networks. Meta鈥檚 Facebook and Instagram still lead, but TikTok, Snapchat, Pinterest, and X also command large audiences.

A recent survey reveals many may regret their decision to incur student debt.

Claude鈥檚 new tool offers developers a way to skip the browser and run real-time, cited searches鈥攖hreatening ad models and SEO strategies alike.

NBCU highlights sports, streaming at Upfront event: The presentation outlined NBCU鈥檚 plan to offset declining traditional TV revenues.

As OpenAI downshifts profit goals, Microsoft may trade revenues for long-term access, reshaping one of AI鈥檚 most powerful partnerships.

While developers tout productivity bots, users prefer simple, free, opt-out-friendly AI for creative and informational help鈥攏ot task automation they never asked for.

Tariffs are a heavy burden for foreign automakers: Toyota, Nissan, and Mazda are among the companies that stand to be hit hard by punishing US auto duties.

Carvana, CarMax expect price advantage as auto tariffs take effect: But softer demand coupled with automakers鈥� efforts to keep new car pricing steady could blunt their edge.

Attention measurement is maturing: The hotly sought-after metric is getting industry standards thanks to the IAB and MRC.