Methodology: Data is from the January 2025 Capgemini report titled "What matters to today's consumer." 12,000+ consumers ages 18+ in 12 countries across Asia-Pacific, Europe, and North America were surveyed during October-November 2024.
China (951 million buyers), India (386 million buyers), and the US (228 million buyers) will lead in 2025, and 59.6% of all buyers will be in Asia-Pacific. The Middle East and Africa has the most headroom for growth, with only 15.3% of the population using ecommerce as of this year. Behind the numbers.
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Europe lags North America and Asia-Pacific on genAI adoption. GenAI usage is high among organizations in the UK, but in France, Italy and Spain, genAI usage is behind the global average, per an April 2024 survey by Coleman Parkes for SAS. European leaders cite governance (27%) and regulatory compliance (34%) as significant barriers to genAI deployment, per a June 2024 survey by Deloitte.