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Rather than competing through mass advertising against giants like Nike and Adidas, Hoka built measurable growth through targeted communities of ultra-runners and fashion enthusiasts. Its distinctive designs became revenue drivers by fostering genuine belonging. This community-first approach creates what impact.com calls the 鈥渁uthenticity flywheel鈥濃�攁 measurable cycle of advocacy and growth.

A partnership with luxury reseller Rebag to sell pre-owned designer handbags, jewelry, and accessories on its third-party marketplace. A $520 million deal with warehouse automation company Symbiotic to enhance its online pickup and delivery fulfillment systems.

While that can be problematic, creators aren鈥檛 alone in this: Fact-checking has also gone out of fashion among social executives, while 鈥渕isinformation鈥� has become a buzzword that encompasses everything from outright lies to viewpoints people disagree with. Podcasters are particularly powerful news creators. News is a top podcast genre.

50% of US adults are likely to cut back on spending at fast food restaurants if tariffs lead to higher prices, according to a February 2025 CivicScience survey.

Digital wallets are a key channel for this: Providers can fashion their mobile apps into shopping destinations to capture volume even on purchases for which consumers don鈥檛 want to use installments. They can also push Pay Now directly at checkout. For example, in February, Klarna launched Sign in with Klarna, which automatically fills in a user鈥檚 details at checkout.

Rue21 shares 47.3% of its customers with TikTok Shop, the third highest overlap behind Depop (50.9%) and Fashion Nova (49.7%). Because of this, Rue21 could be the biggest winner if TikTok is banned in the US. The key stat: 46% of US Gen Z consumers don鈥檛 drink alcohol because they鈥檙e just not interested in it, the top reason for abstaining, per a recent survey from Attest.

And they will still be interested in sustainability and resale while engaging with fast fashion and microtrends. 2. Trends are moving too fast to track. New products and styles are popping up daily. 鈥淐ommunication just keeps moving at a faster clip,鈥� said our analyst Suzy Davidkhanian.

High-income consumers are more likely to discover new brands or products in-store, but they typically make the final purchase online.

Retail: Includes mail order/catalog; restaurants/fast food; drugstores; retail stores; cosmetics stores; and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental agencies, hotels and resorts, cruise lines, destination marketing organizations; includes both leisure and business travel.

And those perspectives shared within their communities and then shared within the DSW communities are just as valuable as a celebrity partnership where we are curating a line of Paige's selection of her favorite shoes for the season and bringing that to life in store. (27:35):.

Makeup dupes, clothing dupes. Why hasn't LEGO been duped by a new entrant or a Mattel? Zak Stambor (11:16):. Well, it's coming. Sara Lebow (11:16):. Or why haven't they been duped successfully? I think is a better question. Zak Stambor (11:20):. Yeah, it is coming. Mattel plans to roll out the Mattel Brick Shop, which these pieces look exactly like Lego's, I think in May.

Sectors such as retail, real estate, travel, beauty, and fashion will benefit from AR/VR adoption more quickly than other industries. Marketing teams should develop phased implementation strategies that begin with simple applications delivering clear, measurable ROI before expanding into more sophisticated immersive branded experiences.

Apparel, electronics, and footwear retailers will be particularly challenged. Sony, Anker, and even Hermes have raised prices. Retailers focused on essential goods, strong private labels, and value-driven pricing are better positioned to weather the disruption. Larger players like Walmart and Costco may gain share by leveraging their scale to absorb or negotiate around added costs.

That benefited popular retailers like Shein and Temu that ship cheap apparel to US consumers and advertise heavily to them across social networks. Trump plans to close this loophole on May 2, at which point these packages will face either a 120% tariff or $100 fee. Retailers like Shein and Temu are cutting back on ad spend, hurting social platforms.

The Puig-owned beauty company鈥檚 newest ad campaign features supermodels Jourdan Dunn and Kate Moss alongside the brand鈥檚 most imitated products, meant to convince shoppers that they鈥檙e worth the splurge, per Business of Fashion.

Over the longer term, merchants like grill maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Geopolitical tensions: Even though Houthi attacks in the Red Sea no longer attract headlines, tensions haven鈥檛 dissipated and risk remains.

Dick鈥檚 Sporting Goods had its best holiday quarter on record: While Q4 comparable sales soared past expectations, the retailer is tempering its outlook due to geopolitical and macroeconomic uncertainty.

Over the longer term, merchants like grill-maker Traeger, fashion brand Steve Madden, and Academy Sports and Outdoors are shifting sourcing away from China. Consumers are also pulling spending forward. Fears that steep tariffs will drive up big-ticket item prices spurred an auto sales spike in Q4.