蘑菇AV

Traditional radio is also a challenging industry in terms of verifiable ad ROI. And finally, with major digital audio players like Spotify and Apple focused heavily on ad-free subscriber tiers, a lot of prime real estate is not available.

Content is also gated behind platform exclusivity more than ever before: Apple TV+, Max, Netflix, and Disney might all have big-name shows in a single year, forcing consumers to pick and choose. Even among the most ardent TV fans, not everyone has the means to keep up with the pace of new releases.

Apple pulls its AI news alerts after hallucinations misrepresent major stories. The controversy shows Big Tech鈥檚 ongoing struggle to make AI both useful and trustworthy.

Tech鈥檚 Big Five (including Meta, Google, Amazon, Microsoft, and Apple) have all upped mentions of AI during their 2024 earnings calls compared with two years prior, according to company releases.

UK consumers have a voracious appetite for digital video content, but the cost-of-living crisis is boosting ad-supported options, particularly broadcaster video-on-demand services. Netflix鈥檚 pivot to an ad tier, meanwhile, may have legs.

Creating a more robust comment section could support the streamers鈥� efforts to expand podcast ad revenue and engagement, as long as it鈥檚 prepared to manage and moderate the feature.

Advertisers have dragged their feet on developing third-party cookie alternatives and are now under pressure to implement effective measurement solutions, our analyst Evelyn Mitchell said in a recent webinar. But new measurement options come with their own challenges, including slow adoption, lack of published test results, and limitations of first-party data.

The FDA鈥檚 qualification of the Apple Watch鈥檚 atrial fibrillation history feature for clinical study use is also a step in the right direction in assuaging physicians鈥� accuracy concerns. But there鈥檚 still work to be done on the integration front.

POSSIBLE conference reveals retail media鈥檚 potential with loyalty data: Target鈥檚 strategic use of customer info enhances ad trust and multiplies engagement.

Our take: The key takeaway is a clear contrast in trajectories: Traditional ad channels are facing significant cuts, while digital channels enjoy double-digit growth, highlighting the industry鈥檚 evolving approach to advertising strategies.

鈥淚t is going to compel companies like Samsung and Apple to develop their own foldable phones,鈥� Wurmser said. Impact of the prediction:. More mobile apps may take advantage of the growing number of consumers able to have multiple windows appear on-screen. Video apps, in particular, will adjust to the new, larger screen sizes from foldable phones. 2. Mobile browser ad dollars will shift to mobile apps.

Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.

Apple Intelligence has features enabling developers to integrate Siri into their apps. Personalized web/app experiences. Why genAI? GenAI can be used to analyze customer behavior and preferences in real time, and then create dynamic content tailored to the individual鈥攕uch as landing pages, blog posts, images, product descriptions, and digital experiences. How will it create impact?

RedNote was the most downloaded free app on the US Apple App Store and on Google Play on Tuesday, per Appfigures. With 300 million active users, mostly from China, RedNote鈥檚 numbers pale in comparison to TikTok鈥檚 projected 1.8 billion users in 2024, per Business of Apps.

Brands like Apple have been forced to participate in the country鈥檚 price wars to attract consumers and keep lower-priced domestic rivals from taking share. Apple is currently offering discounts on the latest iPhone models to boost Chinese New Year sales after cutting prices during last year鈥檚 618 shopping festival.

Large firms like Apple and Google are taking deposits, offering consumer credit, and even providing insurance products. Traditional banks seeking to remain a one-stop shop for consumers must match or improve on their competitors鈥� offerings.

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

The trend: Collectively, Apple, Microsoft, Amazon, Alphabet, and Meta have lost more than $3 trillion in market value this year, per Bloomberg, and signs point to continued struggles for the sector. Mass layoffs have become the release valve for various Big Tech companies adjusting to a post-pandemic economy and heightened uncertainty as consumer spending and advertising budgets evaporate.

That means competitors who run ad exchanges could pounce on the opportunity to gain market share. Still, Google鈥檚 ad exchanges have become cemented in the digital ad industry after decades of use for the large volume they offer. Marketers may be wary of jumping to new exchanges and opt to continue using Google, which means little could change other than a tighter pocketbook due to fines.

Examples include Apple鈥檚 vision for Apple Intelligence, Microsoft with Copilot, or T-Mobile鈥檚 integration of Perplexity. Similar integrations could transform connected TVs (CTVs) and even connected cars. These operating system agents would have an easier time integrating with data and tools鈥攂ut could also face antitrust questions. Voice-activated devices.

On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.

A shift in perspective: Analysts initially expected the trio to announce a new extended-reality (XR) headset, similar to the Apple Vision Pro or Meta Quest, but glasses will likely have a broader reach and more use cases. Rather than covering your eyes with a clunky headset, they could take the place of prescription glasses or sunglasses.

Apple is prioritizing lightweight AR glasses, and Meta has sold over 2 million Ray-Ban smart glasses since 2023鈥攚ith their manufacturing partner EssilorLuxottica projecting 10 million per year by 2026.

On today鈥檚 podcast, we discuss the 蘑菇AV report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off 鈥� Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and will governments protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.

The introduction of Apple Pay Later is likely to accelerate this trend, given Apple Pay鈥檚 widening adoption in physical retail.