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SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

On today鈥檚 podcast episode, we discuss why mega-pharmacies are struggling, why 7-Eleven is closing and opening a lot of stores, and what the new model of convenience will look like. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Blake Droesch and Rajiv Leventhal.

Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton鈥檚 multigenerational appeal could help it break through the noise, and power a content flywheel.

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

So we're just seeing that have big implications because easy access to the internet on the biggest screen in the home allows much more easy consumption of streaming services of things like YouTube and other apps on your TV that weren't available when TVs were dumb. Bill Fisher (10:53):.

Podcasters can now let Spotify take over control filters, but with election season looming, the platform鈥檚 ability to manage offensive comments will be tested.

It's why you see a lot of these smaller streaming services starting to bundle with the big leaders. I mean, Apple TV just signed a deal to be distributed on Prime Video, for example, because they're really struggling to increase subscriptions meaningfully since almost everyone it seems has a streaming subscription of some kind.

If it feels like podcasts have more ads, that鈥檚 because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That鈥檚 a growth of 15.9% over 2023.

So Oscar, since it was my fault, his audio was off during setup, which I'm not responsible for at all, but he said it's because it's not been on in a long time. How many times have I invited you on in the past two months? Oscar Orozco:. In way too long. Listen, maybe once. Marcus Johnson:. You told me you had gymnastics class. Oscar Orozco:. You're right. It's been about twice or three times.

It has emerged as a potential game-changing application because it can ingest long documents and contextualize the data to create summaries and even generate audio conversations about its contents. The free tool has been used to generate briefing documents, FAQs, and even AI-hosted podcasts.

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.