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On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.

I wonder if there's a world where people buy a feature phone as well as having a smartphone.

On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.

Inside Intelligence retail briefings analyst, Rachel Wolff points to why folks don't buy things on social media saying nearly four out of 10 shoppers don't buy because they don't trust the platforms with their personal data. Three out of 10 have concerns over seller authenticity and nearly three in 10 are worried about products quality. But Ross, Americans just don't shop on social media.

Some people buy on these platforms or go to other sites through these platforms, but maybe it's just for inspiration to start with. All right, the halfway mark, Ethan out in front with five points, Oscar and Jeremy tied for second on four. We move to round three. We start with Oscar, March Madness finals ratings set a record high for women, record low for men, notes Brad Adgate of Forbes.

And so if you could buy one for the household the way that you used to buy one phone for the household or one TV for the household and people would share it, I could see that being possible. This is also different in the sense that The Economist had something, a 2021 survey. Three times as many people said they would buy a headset from Apple. Three times as many as second place, Google.

But they've not got off to the best of starts. Why isn't the ad-supported tier helping much? Jeremy Goldman:. Oh, I mean, there's a few different reasons. I mean, first off, we can be fair to it and say that it's relatively new, right? So I think that-. Marcus Johnson:. Absolutely. Jeremy Goldman:. That's definitely one factor.

Macy's is also now serving contextually targeted ads to in-store shoppers, and advertisers can already buy placements on 170,000 digital screens across Walmart's nearly 5,000 US stores.

Big is probably not the best question to my answer. Probably more the most interesting threat potentially. But my question was can it pivot to live? Because they recently inked this three year deal. I mean. You mentioned the WWE. They recently inked a three-year deal with the NFL to stream games on Christmas Day.

Blake, what did you buy this Prime Day? Blake Droesch:. I didn't buy anything. I didn't buy anything because I really have only used Prime Day in the past to buy a big electronic that I need. So if my headphones are deteriorating or maybe I need to get a new television, but I'm just not in that cycle and I do routinely purchase.

[NEW_PARAGRAPH]And so I think that really to look at this through the lens of, for instance, the amount of money that, let's say, Musk may have lost on this platform that he didn't necessarily completely want to buy, I think what he has been able to do in terms of turning it into a personal branding vehicle and an ability to essentially get his thoughts out there more than any other user by simply adjusting

And so to cut out wholesalers who up charged for goods, the Seattle City Council proposed the creation of a market where residents buy directly from farmers and past ordinance 16636, establishing a public farmer's market on the west side of Pike Place. So that's how it got started. Debra Aho Williamson:. It is fascinating.

Not your best work, and you ran long too. All right, rather coincidentally-. Suzy Davidkhanian:. Not my best work, huh? Marcus Johnson:. ... everyone's tied on six. Suzy had four, then two. Paul Verna:. Funny how that happens. Marcus Johnson:. Paul, two, then four. And then Blake three, then three. If you'd not ran long, then you guys maybe would've been out in front, but you're not.

There were some numbers on how many people have tried this, tried to buy or bought prescription drugs online. 34% of Americans have used an online pharmacy to buy prescription drugs, and that includes over 60% of young people, 18 to 84 year according to M3 MI and Kantar. Rajiv Leventhal (12:43):.

So not something that you can buy on that retailer's website or in their stores. Sara Lebow (02:55):. So if I'm the Home Depot and I'm serving a barbecue sauce ad next to a grill product, that might be a non-endemic advertisement Yes. Sarah Marzano (03:03):. On those retailers websites. Yeah. Suzy Davidkhanian (03:05):.

But if you think about the types of things that most Spotify users are probably listening from, like computers or AirPods or just wired headphones, the audio quality is not always the best. Marcus Johnson:. Yeah. Daniel Konstantinovic:. So would you really as a user notice the big jump in audio quality if you don't have hardware that can take advantage of it? Marcus Johnson:. Good point.

I predicted that Walmart would buy Roku and they would buy Roku to really make a play, a big play into CTV, and that's what Walmart is doing here and they're doing it with a value oriented play. It's probably about a quarter of what they would have to spend to buy Roku. Becky Schilling:. Yeah. And it makes sense, right? Retail media is exploding.

This is the Friday show that still buys their movie tickets in person. Some of us do, don't we, Suzy? Suzy Davidkhanian:. Yes. Marcus Johnson:. Do you still buy your airline tickets from the airline desk at the airport? Suzy Davidkhanian:. Doesn't everybody? Marcus Johnson:. Good God, we must move on. Oh my goodness. I'm your host Marcus Johnson who doesn't buy stickers that way like everyone else.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

things out and getting some consistency in what we buy.

We already in a lot of states have to go to different stores to buy alcohol. An advantage of the platforms is that you don't have to do that. Blake Droesch:. Yeah, I think it's important to remember too that Drizly's operating model and their business model is very different from Uber Eats.

Their job is to just present the best case regardless and offer objective analysis. Question one, Rahul against Carina, is Walmart+ a legitimate threat to Amazon Prime? Walmart+ members have a new perk, discounted fast food, notes our retail briefing analyst, Rachel Wolf.

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

They actually have the second-best chances in some of my models to win the Cup this season. And the main reason is ... Bill Fisher:. And Canadian marketers can get excited too.

Gen Zers are the best target for beauty campaigns. Only 32.7% of UK adults have bought a skin care product because of ads or influencer sponsorships, per Appinio. But that rises to almost half (49%) of 16- to 24-year-olds. What should beauty brands and retailers do next? Invest in AI and AR technology. Digital try-on tools make products more accessible and move online shoppers closer to purchase.